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MAKING IT RAIN IN THE CLOUD: Cloud computing isn’t just a thing, it will be the thing when it comes server-side processing and data storage for years to come. However, outside of storing your phone’s pictures “in the cloud” or sharing a g-doc with coworkers, the typical consumer has no idea of the competitive battle being waged amongst the tech titans for domination of the Cloud. That’s why the attached Business Insider link is a must read. It explains how Cloud services grew from the internal need to run companies’ computer networks, and became an entirely new universe of IaaS/PaaS business products. The clear leader in this space is Amazon, but only because they got into the Cloud first. The likes of Google, Microsoft, IBM have launched their own Cloud offerings and are starting to catch up. After reading this you’ll get an understanding why information processed and stored in the Cloud is just as important as digital content and the devices we use to ingest that content. Fascinating stuff!
SUNSCREEN CLOGGING UP YOUR DEAL IDS?: Finally today, I saw this cartoon over the weekend in AdExchanger (yes, I sometimes read AdExchanger over the weekend), and wanted to simultaneously laugh and cry. If you work in media you know Summer Fridays are real. Agencies give half days, alcohol is ordered at client lunches, and vacations are taken en masse from Memorial Day to Labor Day. It’s been that way forever. But what if the recent phenomenon of programmatic buying is giving clients and agencies a false sense of security that marketing is still happening on these Summer Fridays? If you have a “set it and forget it” mindset about programmatic arrangements you might think your DIDs are humming along while you make an early Friday escape, only to find you’ve spent 25% of your Q3 marketing budget when you get back to work after Labor Day. The cartoonist’s point – could programmatic be creating the unintended consequence of even slower summer months than ever before? Let’s hope not, for all of our sake.
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