{"id":3935,"date":"2016-01-25T11:46:06","date_gmt":"2016-01-25T11:46:06","guid":{"rendered":"http:\/\/dailydigest.com\/?p=3935"},"modified":"2016-01-25T11:46:06","modified_gmt":"2016-01-25T11:46:06","slug":"volvo-death-proof-cars","status":"publish","type":"post","link":"https:\/\/dailydigest.com\/volvo-death-proof-cars\/","title":{"rendered":"Volvo Are About To Make &#8216;Death Proof&#8217; Cars&#8230; INCREDIBLE!"},"content":{"rendered":"<p>The number of people that die in <em><strong><a href=\"http:\/\/dailydigest.com\/car-crash-test\/\">road traffic crashes<\/a><\/strong><\/em> across the world each year is shocking. RTCs account for a significant portion of deaths, especially in younger people. And many car manufacturers are committed to helping stamp out the problem. But none more so than Swedish car giant, <strong><em>Volvo<\/em><\/strong>.<\/p>\n<p>The company has long been seen as innovators and leaders in <em><strong><a href=\"http:\/\/dailydigest.com\/biker-saves-girlfriend-crash\/\">car safety<\/a><\/strong><\/em>. And they&#8217;re going one better at the moment. They&#8217;re focusing on creating a car that&#8217;s <em>&#8216;death proof<\/em>&#8216;.\u00a0Volvo charts\u00a0how many people in Sweden die inside its cars each and every year. And according to its most recent information, only ONE\u00a0person has so far died in a crash inside\u00a0its XC90 model. Which is stunning. But they want to improve.<\/p>\n<p>Lex Kerssemakers, CEO of Volvo North America, says this of the new technology:\u00a0<em>\u201cWe are marching to it. We are approaching that era where really people will not be killed. We started to talk about autonomous drive about four or five years ago. It was based on our vision of not getting killed in the car. It was not a popular thing at the time,\u201d<\/em> he said.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-3936\" src=\"http:\/\/dailydigest.com\/wp-content\/uploads\/2016\/01\/Volvo-1.jpg\" alt=\"Volvo \" width=\"800\" height=\"600\" \/><\/p>\n<p><em>\u201cAnd gradually, we realized that if we don&#8217;t do something like autonomous drive, where we are using all of the technical features we have already, we won\u2019t get to our 2020 vision. We need it. We need autonomous drive,\u201d <\/em>Kerssemakers said<em>.\u00a0\u201cWe have a journey to 2020 and we are going to implement the technology in different steps.\u00a0I won\u2019t say that it is easy, but because we are able to take existing technology, we can take the next steps relatively easy.\u201d<\/em><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3937\" src=\"http:\/\/dailydigest.com\/wp-content\/uploads\/2016\/01\/Volvo-2.jpg\" alt=\"Volvo \" width=\"800\" height=\"600\" \/><\/p>\n<p>Self driving and braking cars (also known as &#8216;semi autonomous&#8217;) are one way to help combat the issue. It&#8217;s the route that Volvo are taking and it has the blessing of the Swedish government, as well as lots of other world institutions. Anything that can help improve road <a href=\"https:\/\/dailydigest.com\/the-story-of-iryna-zarutska\/\">safety<\/a> has our backing and we can&#8217;t wait to start seeing this death-proof vehicles on the roads!<\/p>\n<p><strong>Like <a href=\"https:\/\/dailydigest.com\/eu-tell-trump-to-pee-off-over-tariffs\/\">Us<\/a><\/strong> on Facebook to see more awe-inspiring science &amp; technology videos. \u00a0 <iframe style=\"border: none; overflow: hidden; width: 90px; height: 21px;\" src=\"\/\/www.facebook.com\/plugins\/like.php?href=https:\/\/www.facebook.com\/DailyDigestScienceTech\/129amp;width=90&amp;layout=button_count&amp;action=like&amp;show_faces=false&amp;share=false&amp;height=21&amp;appId=304405919703925\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The number of people that die in road traffic crashes across the world each year is shocking. RTCs account for a significant portion of deaths, especially in younger people. And many car manufacturers are committed to helping stamp out the problem. But none more so than Swedish car giant, Volvo. The company has long been<\/p>\n","protected":false},"author":3,"featured_media":3937,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[1090,1091,1092,3872],"class_list":{"0":"post-3935","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-death-proof-car","9":"tag-death-proof-volvos","10":"tag-deathproof-car","11":"tag-volvo"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Volvo Are About To Make &#039;Death Proof&#039; Cars... INCREDIBLE! - Daily Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailydigest.com\/volvo-death-proof-cars\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Volvo Are About To Make &#039;Death Proof&#039; Cars... INCREDIBLE!\" \/>\n<meta property=\"og:description\" content=\"The number of people that die in road traffic crashes across the world each year is shocking. RTCs account for a significant portion of deaths, especially in younger people. And many car manufacturers are committed to helping stamp out the problem. But none more so than Swedish car giant, Volvo. The company has long been\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailydigest.com\/volvo-death-proof-cars\/\" \/>\n<meta property=\"og:site_name\" content=\"Daily Digest\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-25T11:46:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dailydigest.com\/wp-content\/uploads\/2025\/02\/Daily-Digest-News.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1366\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Elsa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elsa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/dailydigest.com\/volvo-death-proof-cars\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/dailydigest.com\/volvo-death-proof-cars\/\"},\"author\":{\"name\":\"Elsa\",\"@id\":\"https:\/\/dailydigest.com\/#\/schema\/person\/c7b6cab888ea94b268899683cb8010e6\"},\"headline\":\"Volvo Are About To Make &#8216;Death Proof&#8217; Cars&#8230; INCREDIBLE!\",\"datePublished\":\"2016-01-25T11:46:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/dailydigest.com\/volvo-death-proof-cars\/\"},\"wordCount\":365,\"publisher\":{\"@id\":\"https:\/\/dailydigest.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/dailydigest.com\/volvo-death-proof-cars\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"Death proof car\",\"Death proof Volvos\",\"Deathproof car\",\"Volvo\"],\"articleSection\":[\"Technology\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2016\",\"copyrightHolder\":{\"@id\":\"https:\/\/dailydigest.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dailydigest.com\/volvo-death-proof-cars\/\",\"url\":\"https:\/\/dailydigest.com\/volvo-death-proof-cars\/\",\"name\":\"Volvo Are About To Make 'Death Proof' Cars... 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