THE POWER OF IXI: First up today, some great press around Pandora’s newly onboarded IXI data capabilities. Because IXI is owned by Equifax it possess detailed information on every credit card purchase and almost half of the wealth savings data in the United States (sort of creepy, I know). By matching IXI to registered user data, Pandora can surgically target consumers down to the street they live on, and yield extremely advanced FS audience segments. Our very own Jordan Bick does a nice job of laying out IXI’s benefits to advertisers in this article. The entire FS team (and their pods) have been trained in accessing this data for MPs. So if you need help with IXI don’t hesitate to phone a FS friend! http://adexchanger.com/data-exchanges/ad-platforms-onboard-equifaxs-ixi-attract-financial-services-advertisers/
STREAMING KEEPING THE LIGHTS ON: Over the past month we’ve seen positive 1H earnings from the record labels on the strength of increased streaming royalties. Now the RIAA is weighing in with the industry’s aggregated data. In a word, streamings impact on the labels and their artists is MASSIVE! The combination of on-demand royalties from pureplays like Spotify and Apple, combined with Pandora’s complusory royalty payments through SoundExchange, climbed to $1.6B for just the first six months of 2016. That amount now represents 47% of the US record industry’s total revenue. Over the coming quarters expect this percentage to go even higher. http://rainnews.com/riaa-subscription-streaming-revenue-doubled-in-u-s-for-h1-2016/
STATE OF THE STATE: And finally, yesterday I attended the RAIN conference in Nashville. RAIN’s Editor, Kurt Hanson, kicked off the day with a keynote on the state of the streaming industry. Perhaps the most interesting assurtion Kurt made is that by 2020 more total hours of music will be consumed via stream than broadcast in the US. Maybe Kurt is being a little aggressive on the four-year timetable. But it’s safe to say this could happen by 2022-23. Inside Radio does a nice job of summarizing Kurt’s presentation in the link below. Give it a read! http://www.insideradio.com/free/rain-s-hanson-sees-positives-in-streaming-growth/article_a8613032-7f72-11e6-a37f-3fc67d89693d.html
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