HISPANIC MILLENNIAL FOCUS:  We already know the importance of the Hispanic audience from both listener and advertiser perspectives.  Traditional TV and Radio have owned this marketplace for years on the backs of endemic powerhouses like Univision and Telemundo.  As you can see in the attached Inside Radio article, broadcasters have recognized the value of the millennial Hispanic audience and are coming after it.  The article is a fairly detailed road map of what the other guys are doing (or are attempting to do), so it’s worth a read.  But it’s just as important to point out what the broadcasters can’t do.  Radio stations can only target Hispanic consumers when they’re listening to SL content.  They can’t serve in-language ads when the same listener turns on a non-SL station, because they don’t have registered users.  By contrast Pandora can identify Hispanic listeners based on their music consumption, accurately place them in a Spanish Preferred segment, and serve SL ads even when they’re listening to English content.  This allows marketers to leverage the power of this audience no matter what music they’re listeing to!  http://www.insideradio.com/free/culture-and-diverse-programming-keep-hispanic-millennials-tuned-in/article_9419627a-8936-11e6-9aca-0f20bb307552.html

STREAMING 101:  Quartz is featuring a comprehensive guide on everything you need to know about music streaming services available in the US.  The front half article is more of a rundown on the various streamers with their cost, scale, and points of differentiation.  The back half of the article gets a little deeper into the nuances (like Taylor Swift not being available on Spotify).  Nothing too shocking here, but a good refresher in case you need it.  http://qz.com/780926/the-complete-guide-to-getting-your-moneys-worth-out-of-music-streaming/

WHO WILL MAKE THE HOT LIST?:  And finally, a Pandora has been nominated in two categories for AdWeek’s annual Reader’s Choice Awards.  Please take a moment to click on the link below.  You’ll see the Mighty P listed for both Hottest Music App and Hottest Digital Brand of the Year.  Please vote early and often in both categories.  Not kidding – you can actually vote as many times as you want.  This year let’s take down iHeart, who usually has a bunch of interns in some windowless room clicking over and over!  http://www.adweek.com/news/technology/hot-list-what-are-2016s-top-digital-brands-apps-and-must-have-products-173834

Have a great Wednesday guys!