CALL OF DUTY PANDORA: If you’re a music-loving gamer this one’s for you. Pandora is teaming up with the rapper YG to launch a custom station to accompany the new COD launch. For those of you not in the know, listening to music other than the game’s ambient soundtrack is a must for any hardcore gamer. Because if you spend hour after hour playing you need something cool to listen to, right? Well Pandora is taking it one step further by curating a custom playlist with YG, who’s one of COD’s biggest celebrity fans. Given that YG already has 8M followers on Pandora, this one seems like a match made in gamer heaven! http://www.adweek.com/news/technology/pandora-and-rapper-yg-created-call-duty-playlist-promote-games-release-174207
WHAT ABOUT VERIZON?: Yesterday I featured an article on AT&T’s proposed acquisition of Time Warner. I drew the comparison of this corporate marriage to Comcast-NBC/Universal since both mergers include the elements of content and delivery. A few of you asked me how AT&T’s deal stacks up against Verizon, who has also been on a buying spree over the last six months with acquisitions of Yahoo and AOL. The following AdExchanger article compares these two deals. While AT&T and Verizon are similar in that they’re Telcos who are acquiring companies to vertically integrate their industry, the size of the deals (AT&T’s is 9x that of Verizon), and the different assets each gets (AT&T gets content while Verizon gets data), makes these two M&A’s seem very far apart. Of course, the DOJ (Dept of Justice) still needs to approve the AT&T deal before it becomes reality. Assuming that happens, you’ll see the creation of Telco-Media juggernaut like no other in the industry. http://adexchanger.com/digital-tv/verizon-vs-att-tale-two-telco-deals/?mkt_tok=eyJpIjoiWkRkbVpqTXpPVGRqT1RVNSIsInQiOiJBZVFQb2o1SFVPSHNDdFBibzMxNmt3aU90d3hQSFlxVFwvbSt0K0s5TGFMZG9kRWMrc2N2d2E4RGJNVHhDN2lCdG1YNWFLd1JsK3dSSjFMOFQ1aVdwZHdualwvWjVoQklVcXhveitIUFMrOW5jPSJ9
TV + PPM = ???: Last month I sent an article around about Nielsen’s plan to finally launch a Total TV Ratings Measurement product by next April. The goal of this new platform is to roll digital consumption of TV (on VOD, Stream, etc.) in with traditional set top ratings. Now Nielsen is taking this idea one step further by using their existing PPM panel to measure out of home TV consumption in places like bars, hotels, etc.. Yes, these are the same craptastic PPM radio measurement devices I make fun of constantly. On the surface this is a brilliant idea – use an existing in-market measurement tool to capture more TV viewership ratings. But then reality rears its ugly head. These are still the same pager-looking devices volunteers wear on the belt or purse strap. Nielsen is chronically running short of volunteers agreeing to be panelists, because who wants to be carting one of these things around. To give you some idea of scale, in a market like Chicago where there are ~8M people in the DMA, Nielsen has under 2,000 PPMs in the field. This creates an amazingly small and unstable sample size, which they are now going to use for TV ratings. Yikes! http://www.adweek.com/news/television/nielsen-will-measure-tv-viewing-places-bars-hotels-gyms-and-office-174238
Have a great Tuesday guys!
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