TOP DIGITAL STATS: First up today is an AdWeek roundup of last week’s top digital stats. The most interesting ones for me are #2 (Google continues to kill it), and #5 (NPR’s podcast pioneering). It’s probably worth clicking into the link on that NPR bullet to read the original article. It’s impressive to understand the commitment NPR made to incubating it’s podcasting products early on, and then to see how that investment has paid off for them. Their ability to monetize podcasting is a good blue print for the entire audio industry. (link)
MOBILE DOMINATION: Zenith Media released a research piece on the continuing surge of mobile from both usage and advertising standpoints. The two stats in this piece which really stand out to me are the forecast that 75% of internet usage will be done on a mobile device by 2017 (that’s in just two months!), and that mobile will account for 60% of digital ad revenue by 2018. It’s amazing to think back just a few years ago when clients were being challenged to define their mobile strategy. Now mobile is everyone’s entire strategy, period. (link)
TWITTER LAYOFFS: You can start to see the fallout of Twitter’s inability to find a merger partner, with Friday’s announcement that they’re laying off about 10% of their workforce. Twitter also released its quarterly earnings which seems to contradict the need for cutbacks. Ad revenues and unique users are up – that’s still a good thing, right? But it looks like Twitter is going into a period of new reinvestment to speed the development of products and algorithms. Personally I’ve never thought businesses can cut their way to success, but I’m not sitting in Twitter’s C-suite. It’ll be interesting to see how this shakes out. (link)
AN ATTEMPT AT HALLOWEEN COMEDY: And finally today there aren’t many occasions to roll out a Halloween themed cyber-attack cartoon. So this one’s for all you ghoulish tech geeks out there. Do you get it?
Happy Halloween (and have a great Monday) guys!
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