Thursday’s Themes . . .

AUDIENCE SEGMENTATION MISSTEP: Facebook has found itself in a sticky situation regarding the targeting options it offers advertisers on its self-service platform.  A handful of individuals have initiated a class-action lawsuit alleging discriminatory practices based on FB’s “Exclude People” button.  The argument is that advertisers could knowingly avoid serving ads for things like housing and personal services to minority groups, which would violate a variety of Federal laws.  While FB is denying any discriminatory intent, including something as blatant as an Exclude People button on its API seems like they’re asking for trouble.  My guess is their self-service targeting options will be rejiggered sooner than later.  (link)

TWITTER TURNOVER: I usually don’t comment on individual personnel moves, but this one’s a biggie.  Yesterday Twitter CRO Adam Bain announced that he’s stepping down after five years in the position.  Twitter is trying to evolve into the next chapter of its existence.  And with moves like eliminating 9% of its sales force and losing its CRO, it’s not totally clear where direct ad sales falls within their new priorities.  (link)

TRITON’S SEPTEMBER RATINGS: The measurement division at Triton must be working overtime to catch up to present day, because they’ve released yet another Webcast Metrics Monthly Ratings.  This time it’s for September – just two weeks after the August monthly.  The September ratings showed solid growth, going +3% MoM from August, and +12% YoY.  So far this year the streaming industry’s AAS (Average Active Sessions) has grown 9% since January – which is impressive by any standard.  Check out the usual historical graph below.  (link)

triton-sep-17

“GO CUBS GO” MAKES THE CHARTS: And finally, just when you thought Cubbie-mania was dying down . . . the Cubs anthem “Go Cubs Go” surges onto this week’s Billboard charts!  Yes the song is cheesy, and yes it’s overplayed.  But every team (and every song) deserves it’s day in the sun, and today is definitely song author Steve Goodman’s day!  (link)

Have a great Thursday everyone!

16 thoughts on “Thursday’s Themes . . .

  1. 484613 161472Aw, this was a quite good post. In thought I wish to put in writing like this furthermore – taking time and precise effort to make an outstanding article but what can I say I procrastinate alot and under no circumstances seem to get something done. 700517

  2. 940259 580439Soon after study numerous with the content within your web internet site now, and i also truly a lot like your way of blogging. I bookmarked it to my bookmark internet site list and are checking back soon. Pls take a look at my web page also and inform me how you feel. 607543

  3. 688987 691213Fantastic site, determined several something entirely new! Subscribed RSS for later, aspire to see a lot more updates exactly like it. 937634

  4. 379391 423589For anybody who is interested in enviromentally friendly items, might possibly surprise for you the crooks to keep in mind that and earn under a holder just because kind dissolved acquire various liters to critical oil to make. day-to-day deal livingsocial discount baltimore washington 684519

  5. 358014 736629My brother suggested I would possibly like this blog. He was once entirely appropriate. This submit in fact made my day. You cant believe just how so considerably time I had spent for this details! Thank you! 578576

  6. 296937 423639Private Krankenversicherung – Nur dann, wenn Sie sich fr die Absicherung ber die Rentenversicherung entschieden haben, dann knnen Sie sich sicher sein, dass Sie im Alter so viel Geld haben, damit Sie Ihren Lebensstandard halten knnen. 612317

  7. 710393 828024I came across this very good from you out of sheer luck and never feel lucky enough to say also credit you for any job well done. 652217

  8. I’d lik to thank you foor the effortfs yoou hasve put iin penning this site.
    I really hope to vieew thee sae high-grade blog post frm yyou lateer on ass well.

    In fact, yur creative writing abiolities has encouraged me tto geet my vdry own bloig now 😉

  9. 82876 331690Can I just say exactly what a relief to get someone who in fact knows what theyre dealing with on the internet. You in fact know how to bring a difficulty to light and make it important. The diet need to see this and fully grasp this side on the story. I cant believe youre not much more common because you undoubtedly hold the gift. 383676

  10. 221863 460474This design is steller! You most certainly know how to maintain a reader entertained. Between your wit and your videos, I was almost moved to start my own blog (effectively, almostHaHa!) Fantastic job. I truly loved what you had to say, and more than that, how you presented it. Too cool! 302603

Leave a Reply

Your email address will not be published. Required fields are marked *