STEADY AD REV GROWTH . . . FOR NOW: First up this week, some Q3 Ad Revenue data is starting to trickle in. Not surprisingly, US Ad Revenue saw an increase of 4-5%, mostly driven by Olympic-related TV revenue and Political spending. But the growth was choppy with Digital and TV increasing, Radio and Outdoor staying flattish, and Print decreasing. Although I could argue even flat in a Political window is effectively down since any bounce from the candidates and PACs is being offset by decreases elsewhere. It’s also worth noting the last paragraph in this article about uncertainty in the ad market over the next few quarters given the outcome of the Presidential election. Regardless of your political leanings get ready for an interesting ride! (link)
FB’S TARGETING RETREAT: Well that didn’t take long. After Facebook came under fire from lawsuits over its “Exclude People” audience targeting feature on its API, the tech giant has decided to eliminate that functionality for certain product categories. The targeting tool will be moved from its Demographics section to something called Behaviors, and will automatically be disabled for ads in categories like housing, employment, and credit. Seems like a no brainer for FB to change, and makes you wonder why they didn’t anticipate blow back on this in the first place. (link)
HOME RUN ON SINGLES DAY: Friday was Alibaba’s annual Singles Day online one-day sale, and the results were through the roof. YoY sales increased 32% to a whopping one-day total of $17.7B (that’s with a B . . . in just one day!) Top trends this year were the Americanization of the offerings – picture brands like Nike and Victoria Secret taking over China. M-commerce was the other big headline, with an amazing 82% of Singles Day purchases being made on a mobile device. Safe to say Alibaba’s bottom line, and the entire Chinese economy, look to be in good shape for at least the next year. (link)
Have a great Monday guys!
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