Friday Funday . . .

IHEART’S ON-DEMAND LAUNCH:  Big news out of the iHeart camp yesterday with the reveal of their new on-demand service.  The product, called All Access, will be powered by Rhapsody which is a rebrand of the original Napster streaming service.  By making this a partnership instead of a self-built platform, iHeart was able to quick launch within a few months.  The RAIN article (first link) has a good summary of their tiered offerings – spoiler alert . . . it’s a copycat of the $5-$10/mo options Pandora will launch later this month.  I’ve also included a Variety article (second link) to get some perspective from outside the radio trades.  Keep in mind as you’re reading that about 85% of iHeart’s listeners don’t listen to their current free ad-supported stream.  So to get those listeners to migrate to the stream and start paying for a monthly sub might be a bridge too far.  As Variety notes “iHeart competitor Cumulus tried to do the same through a partnership with Rdio last year, but ended up writing off millions because radio listeners simply didn’t bite.”  Time will tell how this shakes out.  (link1)  (link2)

THE PRECIPICE OF TOTAL TV MEASUREMENT:  We’ve been talking about need for TV to unify cross-screen measurement for a while now.  Nielsen has committed to a full rollout of Total TV Audience Measurement by April’17, and based on the comments of Group M’s Lyle Schwartz, it looks like that’s not a moment too soon.  Traditional set top ratings are in a free fall as viewership migrates to content consumption on mobile devices.  Clients and agencies are screaming for a standardized way to buy across all platforms.  If this transition successfully takes hold before next year’s TV upfronts it will be a game changer for the industry.  And it will also become a blue print for the same ratings unification needed in the radio industry.  Fasten your seat belts for this one!  (link)

THE DEFINITION OF HARD TIME:  And finally, here’s a fun article to send you into the weekend.  Just when you thought getting a DUI was bad enough, Canada has found a way to add insult to injury . . . Nickelback style!  There’s really nothing more to say, so I’ll just let you read for yourselves.  J  (link)

nickelback

Have a great Friday (and weekend) guys!

8 thoughts on “Friday Funday . . .

  1. Nevertheless, performance in brief length high-intensity
    exercise may be improved through coaching due to this fact
    supplementation will not be essential [54]. Though creatine
    supplementation has been proven to be more practical on predominantly anaerobic intermittent train, there’s some proof
    of its constructive effects on endurance activities. Branch
    [28] highlights that endurance activities lasting more than 150s rely on oxidative phosphorylation as primary power system provider.

    From this meta evaluation [28], it would seem that the ergogenic potential for creatine supplementation on predominantly aerobic endurance exercise diminishes as the duration of the exercise increases over 150s.
    Nevertheless it is advised that creatine supplementation might
    cause a change in substrate utilization throughout cardio exercise
    possibly resulting in a rise in steady state endurance efficiency.
    Collectively, in spite of some controversial outcomes,
    it seems that evidently creatine supplementation combined
    with resistance coaching would amplify performance enhancement on maximum and
    endurance energy as properly muscle hypertrophy.
    With so many different types of creatine, it’s essential to find the proper kind to ship the simplest outcomes.
    Creatine hydrochloride, very similar to Kre-Alklayn is an advanced form of creatine and has turn into a prominent possibility in relation to creatine dietary supplements.
    Nevertheless, research have shown that most advanced types of creatine don’t produce any
    better results than creatine monohydrate. We’re going to talk
    extra concerning the variations and the science about creatine HCL vs monohydrate.

    Additionally, there could be little to no evidence that CrM causes anecdotal reviews of bloating, gastrointestinal distress, disproportionate enhance in water
    retention, increased stress on the kidneys, elevated susceptibility to damage, and so on. [49,50].
    In reality, research instantly assessing whether or not
    creatine causes some of those issues found no or opposite results.

    As a result, there was interest in assessing whether CrM supplementation might profit
    numerous scientific populations including conditions that impair mitochondrial
    function [6]. The function of this review is to look at the literature related to the function of CrM supplementation in the management
    of various situations characterised by mitochondrial dysfunction and make suggestions about additional work needed in this area.

    Creatine has proven to be some of the efficient and well-liked
    dietary dietary supplements for resistance-trained athletes [1-3].

    The form of creatine that has been most extensively studied has been creatine monohydrate (CrM) [1].

    As all the time Team CSN are right here to assist, call or e-mail us at present and
    we may give you skilled, unbiased recommendation on all your vitamin and complement needs.
    Effervescent creatine consists of creatine combined with chemical compounds (normally a mixture
    of citric acid, dextrose, sodium and potassium) that
    give it an effervescent quality, i.e., that makes it
    kind bubbles. Again, this comes down to non-public preference however let us break
    it down for you. If you’re looking for a budget-friendly choice, Creatine HCL normally requires much less of a dose to realize the
    identical results as Creatine Monohydrate.
    Traditionally, this calculation is based on BM as a contributing issue [13,14,24],
    however may be improved by contemplating FFM instead of total BM.
    Cohen’s d for related variables between baseline, placebo, and creatine situations.
    All visits to the laboratory concerned the same experimental procedures described under.

    Analysis that zeroes in on creatine hydrochloride is so restricted, it
    is exhausting to say for sure that the advantages truly make it more practical.

    The problem is, there isn’t enough analysis to say for
    positive that creatine HCL is the better than creatine monohydrate as far as absorption. The Worldwide Society of Sports Vitamin is on board with using a creatine supplement as properly.
    In their position stand, they state that long and short-term creatine use is secure and well-tolerated by generally healthy folks.

    Whereas creatine retention was considerably larger in the CM and dextrose group, no significant variations have been seen between the CM and
    effervescent TCC teams. These findings recommend that while consuming a relatively
    small amount of dextrose with CM can increase entire
    physique creatine retention, supplementation of TCC in an effervescent kind doesn’t
    increase complete physique creatine retention more than CM alone (Fig. 
    9). As an introduction about creatine’s potential position in well being and
    illness, the following offers a basic overview of creatine’s metabolic function, purported benefits throughout the lifespan, and
    potential therapeutic functions. Additionally, we
    offer reasonable conclusions concerning the state of the science on creatine supplementation. We hope that this
    evaluation and special issue will help readers and
    medical practitioners better understand the protection and efficacy of creatine supplementation in quite a lot of populations and provide recommendations about future research wants.

    These who wish to shortly increase muscle creatine content material could think
    about what’s known as a loading part.
    Creatine is taken as a supplement within the form of creatine
    monohydrate (mainly), as a end result of the phosphorylated creatine
    (creatine phosphate or phosphocreatine) doesn’t cross by way of cell membranes.
    Consuming creatine supplements can increase skeletal muscle free creatine
    (which makes up about 1/3) and phosphocreatine (which makes
    up about 2/3) concentrations. It can additionally be created throughout
    digestion and from consuming protein sources like fish.

    When you are intensely pushing muscle tissue to their limits, your physique produces
    lactic acid. Then, as the lactic acid builds to an excessive
    stage, the body experiences a drop in intracellular pH (x, x).
    This buildup of lactic acid and drop in pH(i) is
    the body’s means of protecting the muscle tissue from overuse; successfully
    shutting down further activity to stop muscular harm.

    As such, when you stick with the upkeep dose from the get-go, you’re extra more probably to
    keep away from any annoying signs. Mitochondrial perform and ATP
    manufacturing are crucial for the neuronal survival and excitability [193].
    At the same time, however, mitochondrial dysfunction results in the overproduction of ROS and neuronal apoptosis which is carefully
    associated to neurodegenerative diseases and cerebral ischemia [193,194,195,196,197].

    Producers of creatine nitrate claim it has larger
    solubility and offers further nitric oxide boosting
    benefi ts over other types of creatine.
    Also, the security of utilizing nitrates in dietary supplements
    is still in question by many researchers. At Present, there are not any studies on creatine
    nitrate and its results on exercise performance, strength, and muscle progress.

    In the world of biceps, health club selfies and sports activities supplements, the controversy between Creatine HCL and Creatine
    Monohydrate is one that garners appreciable attention. It’s evident
    that both types supply substantial advantages to athletes, bodybuilders, and health enthusiasts seeking to enhance their
    efficiency, enhance their power, and speed up muscle growth.

    An improve in ingested carbohydrates larger than the individual needs leads
    to hyperinsulinemia. As a chronic situation,
    this will lead to an increase in receptor for superior glycation end products (RAGE).
    Thus, nitrosative stress increases, manipulating mitochondrial operate [105,106,107,108,109].

    Increasing stress will lead to an intracellular accumulation of ammonium [110,111,112], ROS [113],
    lactate [114], finally inhibiting the Krebs cycle and oxidative metabolism.
    Kre-Alkalyn® is a pH-buffered creatine monohydrate that continues to be stable in stomach acid,
    stopping breakdown into creatinine (a waste byproduct that may trigger bloating and abdomen discomfort).

    This enhanced stability allows for better absorption, quicker
    results, and improved general effectiveness—without the need for prime doses or cycling.
    Explanations as to why these alternate creatine
    forms are prevalent in the market despite not having met the authorized and regulatory requirements within the varied markets
    are probably two-fold.
    Creatine is a naturally-occurring organic acid that serves as an vitality buffer
    and vitality shuttle in tissues, similar to mind and skeletal muscle, that
    exhibit dynamic energy necessities. Evidence, deriving from a selection of scientific
    domains, that mind bioenergetics are altered in melancholy and associated disorders is
    rising. Medical studies in neurological situations similar to PD have indicated that creatine
    may need an antidepressant impact, and early clinical studies in depressive disorders—especially MDD—indicate that creatine might have an necessary
    antidepressant impact. An individual’s muscle fiber sort may dictate the response of creatine
    uptake [14]. Brault and Terjung [14] examined rat hindlimbs and their
    response to creatine supplementation. Creatine uptake rates and
    CreaT protein content have been noticed to be biggest in highly oxidative muscle and lowest in glycolytic fibers, whereas, CreaT mRNA was not significantly completely
    different between all fiber sorts.
    The naturally occurring quantity of creatine in the physique is limited and
    it could be considerably increased through supplementation. This provides more power
    resources and the flexibility to carry out training with greater depth
    and for an extended length. Creatine and anabolic steroids are unavoidable supplements in phrases of
    skilled bodybuilding, however many amateur bodybuilders also use them so as to achieve better outcomes.
    Although they each contribute to growing muscle mass and power, they are very different substances with totally different mechanisms of
    motion and unwanted effects. In abstract, kre-alkalyn doesn’t require a loading phase,
    has minimal side effects, and is thought to be
    a extra bioavailable form of creatine in comparability with monohydrate.
    In fact, consistency is encouraged since every day supplementation could assist enhance muscle efficiency and cognitive operate.
    For your reference, it takes round 14 days to begin experiencing creatine’s advantages.

    This brief evaluation will examine each animal and human analysis in relation to
    the regulation and expression of the creatine transporter (CreaT).

    The present literature is very preliminary with regard to inspecting how creatine supplementation impacts CreaT expression whereas
    concomitantly following a resistance training routine.

    In conclusion, it’s prudent that future analysis start to look
    at CreaT expression due to creatine supplementation in humans in a
    lot the same method as in animal models. Despite the scientific
    analysis nevertheless, creatine monohydrate does
    comprise attenuated effects such as bloating, cramping,
    water retention, and poor bioavailability. As A End Result Of of those unfavorable drawbacks, different forms
    of creatine have been created to deal with these unwanted aspect effects,
    in order to deliver a more potent dose of creatine, as properly as enhance efficiency measures.
    When administered in a loading protocol with multiple doses of creatine monohydrate per day, an increase
    in FFM due to water retention could be expected [27,28].

    First, as beforehand talked about, a better FFM facilitates larger energy outputs [22].

    Timing your creatine consumption doesn’t matter, so it principally comes down to comfort.
    I advocate taking it with meals or after consuming to
    attenuate the chance of GI discomfort. Nonetheless, as we noticed from one paper
    above, HCL doesn’t appear to be as efficient at lower doses.
    Creatine HCL is commonly praised as a milder compound that
    delivers the identical advantages in smaller doses without inflicting stomach discomfort.
    In concept, this must also mean smaller doses of HCL are enough to supply the identical effects you’ll get
    from 3-5 grams of monohydrate daily. Creatine HCL is way more soluble than monohydrate,
    which suggests a significantly smaller amount of liquid (e.g., water) is
    adequate to dissolve an efficient dose.
    It is probably the most extensively used form of creatine, and
    the shape most utilized in analysis, which is a powerful indication of its effectiveness
    and security. Kre-alkalyn incorporates alkaline powder so as to regulate
    the pH steadiness, unlike many other forms of creatine which don’t have this.
    Research has found that it’s more beneficial to supplement with creatine
    immediately after a workout due to its constructive impact on power and physique composition.
    In principle, creatine HCL is more environment friendly
    in terms of solubility and absorption. The security of creatine HCL can’t be assured till researchers research it extra
    completely. However, those claims have since been proven wrong by way of years of
    analysis. In truth, there are hundreds of peer-reviewed research about
    the efficacy and security of creatine. If you don’t need to do this,
    simply go with creatine monohydrate, which is extra of a confirmed,
    science-backed choice.
    Dietary creatine is presumed to have high bioavailability since intestinal
    absorption of CM is already near one hundred pc (Deldicque et al.
    2008). Nevertheless, the response to creatine supplementation is heterogeneous, due partially to some non-responders, which
    may be overcome by different forms of creatine (Greenhaff 1997b; Greenhaff et
    al. 1993). A Quantity Of studies have examined whether
    or not totally different types of creatine are simpler when it
    comes to selling muscle uptake of creatine than CM. For example, a latest research
    examined the effect of the administration of three totally different forms of creatine on plasma creatine concentrations and
    pharmacokinetics.
    Creatine and creatine phosphate are related however distinct compounds, every playing a singular role in muscle energy metabolism.
    Creatine is a naturally occurring amino acid derivative found in muscle cells
    and certain foods. It Is involved in vitality production and is available
    through dietary sources like meat and fish, as nicely as in supplement kind.
    Identified for its purity and effectiveness in increasing muscle mass and
    enhancing train efficiency. Studies present that taking creatine supplements whereas resistance training improved muscle progress within the higher and decrease physique of individuals of
    various ages. Muscle biopsies from the vastus lateralis,
    fasting blood samples, physique weight, DEXA determined body composition, and Wingate Anaerobic Capacity (WAC) tests had been performed at 0, 7, and 28-days whereas 1RM energy checks had
    been carried out at zero and 28-days. Knowledge had been analyzed by a
    repeated measures multivariate evaluation of variance (MANOVA) and are introduced as imply ± SD changes from baseline after 7 and 28-days, respectively.

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