PREMIUM POWER: As you know by now, on Tuesday night Pandora announced details of its upcoming on-demand platform called Pandora Premium. Given that Pandora’s core offering is a free ad-supported model, this new tier will help complete the full spectrum of delivery options so listeners can enjoy their music however they prefer. To give you a snapshot of yesterday’s press coverage I’ve included an article from Engadget – this one’s more of a product overview. The second link is from RAIN to give the streaming trades perspective. Both reviews are thorough and overwhelmingly positive, which bodes well for the new service. (link1) (link2)
DON’T SLEEP ON APPLE: Speaking of subscription streaming, yesterday Apple gave an update of its Apple Music audience growth. Apple says it’s now up to 20M subs (that’s a worldwide #), which is a 5M increase in the last six months. By comparison, Spotify is sitting at 40M WW subs. Obviously both companies will be carefully watching what happens to their audience base once Pandora Premium is fully rolled out. (link)
Have a great Thursday guys!
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