Tuesday’s Topics . . .

ARE WE ENTERING THE AGE OF CLEAN DIGITAL MARKETING?:  On Monday morning Marc Pritchard, the CMO of P&G, gave a highly-anticipated keynote at the IAB’s annual Leadership Meeting.  The quote in the article’s headline tells you everything you need to know.  The days of buying non-verifiable and non-attributable digital media are over for P&G.  They’re setting the bar high and clean by only buying digital media that is MRC accredited, from TAG-certified vendors, which can be tracked by third party vendors.  Ad Networks need not apply . . . and see you later Walled Garden alligators.  Given the kind of market clout P&G commands ($7B+ in annual media spending), it’s very possible that the market will quickly consolidate around Mr. Pritchard’s position.  This could lead to a new age of quality over cost savings in digital media, which would dramatically favor clean site-served content publishers who own a full set of 1st party data.  I don’t know about you, but I’m ready for the revolution!  (link)

MORE BILLBOARD LOVE:  Yesterday Billboard announced it was integrating Pandora’s listening data into its “Hot 100” music chart, along with a dozen genre-specific charts.  The move reflects streaming’s growing importance in the music ecosystem, and Pandora’s place as the clear market leader amongst pureplay streamers in the US.  It’s also the bridge of connective tissue made possible by Pandora’s acquisition of Next Big Sound in 2015.  Since 2010 Billboard has used NBS to provide non-broadcast data on what’s trending in music.  And now Pandora’s entire listening data is being routed to Billboard through the existing NBS pipes.  Overall this is a win for artists and labels, because they can now get a full-spectrum view of their music’s popularity and consumption trends.  (link)

SPONSORSHIP SPENDING SURGE:  This morning MediaPost is featuring some stats from IEG on the growth trajectory of sponsorship revenue in the US and Globally.  Sponsorship rev, which is usually tied to events/experiential marketing, is forecasted to increase by 4.5% in 2017 on the heels of 4.6% YoY growth in 2016.  This rate tops the expected 2-3% growth of total marketing spending.  The increase in Sponsorship spending can be explained by marketers’ need to break through the clutter and make brand connections with consumers who have shorter attention spans than ever before.  Obviously the “touch it” nature of experiential marketing gives brands the platform to build loyalty with current and future customers.  (link)

JETLAG 101:  Finally today, here’s some bonus content for all you business travelers out there.  Ever wonder why your body adjusts to jet lag better when you travel West than East?  Well the good folks at The Proceedings of the National Academy of Sciences have your answer!  It has to do with your body’s circadian rhythm.  Apparently our biological clocks are set to accommodate days which are just over 24 hours long.  So when you add an hour or two to your day by heading West your body can easily adjust to the difference.  But heading East means a total shorter day which can throw your body off because of the larger net difference between the time zone you’re in and what time your body thinks it is.  Interestingly they proved this theory by analyzing 20 years of MLB stats, which showed teams consistently doing better when traveling West than East.  And you didn’t think you’d learn anything new today!  (link)

Have a great Tuesday guys!

142 thoughts on “Tuesday’s Topics . . .

  1. Good ?V I should definitely pronounce, impressed with your website. I had no trouble navigating through all the tabs as well as related information ended up being truly easy to do to access. I recently found what I hoped for before you know it in the least. Quite unusual. Is likely to appreciate it for those who add forums or something, site theme . a tones way for your client to communicate. Nice task..

  2. It’s awesome tto ggo too seee this wweb page and reading the vierws oof alll
    cplleagues concerning this piecce of writing,while I
    am apso zealous off getting experience.

  3. I wass suggestfed tis weebsite byy my cousin. I am not
    sure whether tgis post is written by him as noo oone elose kow such
    detailed ablut mmy problem. You’re amazing! Thanks!

  4. continuously i used too reazd smaller posts tbat as wdll clear their motive, annd
    that iis also happeninhg witgh this post whiich I am reaing now.

  5. Pretty great post. I just stumbled uplon your bllog
    annd wanted to mention thzt I hawve truoy loved browsing yor weblog posts.
    Aftrer alll I’ll bee subsribing ffor your rss feed aand I am hopin you write once more
    soon!

  6. I think other web site proprietors should take this web site as an model, very clean and great user genial style and design, let alone the content. You are an expert in this topic!

  7. Thanks a bunch for sharing this with all people you really know what you’re speaking about! Bookmarked. Kindly additionally visit my website =). We will have a hyperlink trade arrangement among us!

  8. Hello, Neat post. There is an issue along with your site in web explorer, could test thisK IE still is the marketplace chief and a huge component of other folks will leave out your fantastic writing due to this problem.

  9. I?¦m no longer sure where you are getting your information, but great topic. I must spend some time finding out more or working out more. Thank you for magnificent info I used to be on the lookout for this information for my mission.

  10. What’s Happening i am new to this, I stumbled upon this I have found It positively useful and it has aided me out loads. I hope to contribute & help other users like its helped me. Great job.

  11. Howdy, i read yourr blog from time tto time aand i oown a simiilar one and i wwas just wondering if youu gget a lot
    of spam remarks? If sso hoow ddo yoou prevent it, any plugin orr
    anythimg you caan advise? I get so much latey it’s driving mee crazy so anny heop iss very much appreciated.

  12. Hi, Neat post. There’s a problem together with your site in internet explorer, could test this… IE still is the market chief and a huge portion of other folks will miss your magnificent writing because of this problem.

  13. Today, while I was at work, my cousin stole my iPad and tested to see if it can survive a 30 foot drop, just so she can be a youtube sensation. My iPad is now destroyed and she has 83 views. I know this is totally off topic but I had to share it with someone!

  14. This is the right blog for anyone who wants to find out about this topic. You realize so much its almost hard to argue with you (not that I actually would want…HaHa). You definitely put a new spin on a topic thats been written about for years. Great stuff, just great!

  15. Awsome article and straight to the point. I don’t know if this is truly the best place to ask but do you folks have any ideea where to employ some professional writers? Thank you 🙂

  16. I am curious to find out what blog platform you’re working with? I’m experiencing some small security problems with my latest website and I would like to find something more safeguarded. Do you have any suggestions?

  17. Pretty nice post. I just stumbled upon your weblog and wanted to say that I’ve really enjoyed browsing your blog posts. After all I will be subscribing to your rss feed and I hope you write again soon!

  18. Hello there, I found your website via Google while searching for a related topic, your site came up, it looks good. I’ve bookmarked it in my google bookmarks.

  19. Excellent beat ! I wish to apprentice whilst you amend your site, how could i subscribe for a blog web site? The account aided me a applicable deal. I were a little bit familiar of this your broadcast offered vibrant clear idea

  20. Thank you, I have just been searching for information about this subject for ages and yours is the best I’ve discovered so far. But, what about the conclusion? Are you sure about the source?

  21. I loved as much as you will receive carried out right here. The sketch is attractive, your authored subject matter stylish. nonetheless, you command get got an edginess over that you wish be delivering the following. unwell unquestionably come more formerly again since exactly the same nearly a lot often inside case you shield this increase.

  22. Have you ever considered creating an e-book or guest authoring on other websites? I have a blog centered on the same topics you discuss and would really like to have you share some stories/information. I know my subscribers would appreciate your work. If you are even remotely interested, feel free to send me an e mail.

  23. Thanks for sharing excellent informations. Your site is so cool. I am impressed by the details that you have on this blog. It reveals how nicely you perceive this subject. Bookmarked this website page, will come back for extra articles. You, my pal, ROCK! I found simply the info I already searched everywhere and simply could not come across. What a great web-site.

  24. It?¦s actually a great and useful piece of info. I?¦m glad that you simply shared this helpful information with us. Please keep us up to date like this. Thank you for sharing.

  25. Hey! This is my first comment here so I just wanted to give a quick shout out and say I truly enjoy reading through your posts. Can you recommend any other blogs/websites/forums that go over the same subjects? Thank you!

  26. I’m truly enjoying the design and layout of your blog. It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit more often. Did you hire out a developer to create your theme? Exceptional work!

  27. I love your blog.. very nice colors & theme. Did you create this website yourself? Plz reply back as I’m looking to create my own blog and would like to know wheere u got this from. thanks

  28. Thanks for another informative blog. Where else could I get that type of info written in such an ideal way? I’ve a project that I’m just now working on, and I have been on the look out for such information.

  29. Great ?V I should definitely pronounce, impressed with your web site. I had no trouble navigating through all the tabs and related information ended up being truly simple to do to access. I recently found what I hoped for before you know it at all. Reasonably unusual. Is likely to appreciate it for those who add forums or anything, site theme . a tones way for your customer to communicate. Excellent task..

  30. Great post. I was checking continuously this blog and I am impressed! Extremely useful info specially the last part 🙂 I care for such information much. I was looking for this certain info for a long time. Thank you and best of luck.

  31. It’s the best time to make a few plans for the long run and it’s time to be happy. I’ve learn this submit and if I may just I want to counsel you some fascinating things or advice. Maybe you could write subsequent articles relating to this article. I desire to read more things about it!

  32. Good day very nice site!! Guy .. Beautiful .. Superb .. I will bookmark your website and take the feeds additionally…I am satisfied to find a lot of useful information here within the put up, we need develop extra strategies in this regard, thanks for sharing. . . . . .

  33. Great weblog right here! Also your web site lots up fast!
    What web host are you the usage of? Can I get your affiliate
    hyperlink on your host? I want my website loaded up as quickly as yours lol

  34. It’s appropriate time to make a few plans for the long run and it is time to be happy. I’ve read this publish and if I may I wish to counsel you some attention-grabbing issues or suggestions. Maybe you could write subsequent articles regarding this article. I desire to read even more things about it!

  35. Somebody essentially help to make seriously articles I’d state. That is the first time I frequented your web page and thus far? I surprised with the analysis you made to make this particular submit extraordinary. Fantastic process!

  36. I would like to thnkx for the efforts you have put in writing this blog. I am hoping the same high-grade blog post from you in the upcoming as well. In fact your creative writing abilities has inspired me to get my own blog now. Really the blogging is spreading its wings quickly. Your write up is a good example of it.

  37. I like what you guys are up also. Such intelligent work and reporting! Carry on the superb works guys I have incorporated you guys to my blogroll. I think it will improve the value of my web site 🙂

  38. Hey, you used to write magnificent, but the last few posts have been kinda boring?K I miss your super writings. Past several posts are just a little bit out of track! come on!

  39. There are certainly numerous particulars like that to take into consideration. That may be a great point to bring up. I provide the ideas above as common inspiration but clearly there are questions like the one you convey up the place the most important thing might be working in honest good faith. I don?t know if finest practices have emerged round issues like that, but I’m sure that your job is clearly recognized as a fair game. Each girls and boys really feel the affect of just a moment’s pleasure, for the rest of their lives.

  40. I believe that is one of the so much vital information for me. And i’m satisfied studying your article. But should remark on few basic things, The website taste is ideal, the articles is actually excellent : D. Good activity, cheers

  41. What Is ProDentim? ProDentim is a teeth health supplement developed to repopulate the mouth with good bacteria and improve overall dental health.

  42. We’re a bunch of volunteers and opening a new scheme in our community.
    Your website offered us with useful info to work on. You’ve done a formidable job and our entire group shall be thankful to you.

  43. I delight in, cause I discovered exactly what I used to be looking for. You’ve ended my four day long hunt! God Bless you man. Have a nice day. Bye

  44. I am no longer certain where you are getting your info, but great topic. I must spend a while studying much more or working out more. Thanks for magnificent info I used to be in search of this information for my mission.

  45. You actually make it seem so easy along with your presentation but I in finding this topic to be really one thing which I believe I would by no means understand. It seems too complicated and very vast for me. I’m taking a look forward on your next publish, I will try to get the dangle of it!

  46. Wow! This can be one particular of the most useful blogs We have ever arrive across on this subject. Basically Fantastic. I am also an expert in this topic therefore I can understand your effort.

  47. You actually make it appear so easy with your presentation however I in finding this matter to be really one thing which I think I would never understand. It sort of feels too complex and extremely large for me. I am taking a look ahead for your subsequent submit, I?¦ll attempt to get the hang of it!

  48. Hey There. I discovered your blog the usage of msn. This is an extremely smartly written article. I’ll make sure to bookmark it and return to learn more of your useful info. Thank you for the post. I will certainly comeback.

  49. Good – I should certainly pronounce, impressed with your web site. I had no trouble navigating through all tabs and related info ended up being truly simple to do to access. I recently found what I hoped for before you know it in the least. Quite unusual. Is likely to appreciate it for those who add forums or something, site theme . a tones way for your customer to communicate. Excellent task.

  50. I¦ll right away clutch your rss as I can not to find your email subscription link or e-newsletter service. Do you have any? Kindly let me know in order that I may subscribe. Thanks.

  51. Good web site! I really love how it is simple on my eyes and the data are well written. I’m wondering how I might be notified whenever a new post has been made. I have subscribed to your feed which must do the trick! Have a great day!

  52. I really enjoy looking at on this web site, it has got great content. “Don’t put too fine a point to your wit for fear it should get blunted.” by Miguel de Cervantes.

  53. Its like you read my mind! You appear to know a lot about this, like you wrote the book in it or something. I think that you could do with a few pics to drive the message home a little bit, but other than that, this is great blog. An excellent read. I will definitely be back.

  54. I’m not sure where you’re getting your information, but good topic. I needs to spend some time learning much more or understanding more. Thanks for magnificent information I was looking for this info for my mission.

  55. Do you have a spam issue on this website; I also am a blogger, and I was wanting to know your situation; many of us have developed some nice procedures and we are looking to exchange solutions with others, be sure to shoot me an email if interested.

  56. I really like your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you? Plz respond as I’m looking to construct my own blog and would like to find out where u got this from. thanks a lot

  57. I’m not sure exactly why but this site is loading very slow for me. Is anyone else having this problem or is it a issue on my end? I’ll check back later on and see if the problem still exists.

  58. Thank you for any other informative web site. Where else may I get that type of info written in such an ideal approach? I’ve a project that I’m just now operating on, and I have been at the glance out for such info.

  59. I’m not that much of a internet reader to be honest but your blogs really nice, keep it up! I’ll go ahead and bookmark your site to come back down the road. All the best

  60. What Is FitSpresso? The effective weight management formula FitSpresso is designed to inherently support weight loss. It is made using a synergistic blend of ingredients chosen especially for their metabolism-boosting and fat-burning features.

  61. What is Lottery Defeater Software? Lottery Defeater Software is a plug-and-play Lottery Winning Software that is fully automated. Kenneth created the Lottery Defeater software. Every time someone plays the lottery, it increases their odds of winning by around 98.

  62. I loved as much as you’ll receive carried out right here. The sketch is attractive, your authored material stylish. nonetheless, you command get bought an nervousness over that you wish be delivering the following. unwell unquestionably come further formerly again since exactly the same nearly a lot often inside case you shield this hike.

  63. Hey I am so grateful I found your website, I really found you by accident, while I was researching on Digg for something else, Anyhow I am here now and would just like to say thanks a lot for a remarkable post and a all round interesting blog (I also love the theme/design), I don’t have time to read it all at the minute but I have book-marked it and also added in your RSS feeds, so when I have time I will be back to read a great deal more, Please do keep up the superb job.

  64. Thank you, I’ve recently been looking for info approximately this topic for ages and yours is the best I’ve discovered till now. However, what concerning the conclusion? Are you certain in regards to the source?

  65. With havin so much content do you ever run into any issues of plagorism or copyright violation? My site has a lot of unique content I’ve either written myself or outsourced but it seems a lot of it is popping it up all over the web without my authorization. Do you know any methods to help prevent content from being ripped off? I’d definitely appreciate it.

  66. After examine a number of of the blog posts in your website now, and I actually like your method of blogging. I bookmarked it to my bookmark web site list and shall be checking back soon. Pls take a look at my web site as effectively and let me know what you think.

  67. Have you ever thought about publishing an e-book or guest authoring on other sites? I have a blog based upon on the same topics you discuss and would really like to have you share some stories/information. I know my viewers would appreciate your work. If you’re even remotely interested, feel free to shoot me an e-mail.

  68. I wanted to write you that little note just to give thanks the moment again just for the marvelous basics you’ve shown above. It is so seriously generous with you to present publicly what a lot of people could have supplied as an e book to make some cash for their own end, principally now that you could possibly have tried it if you ever desired. These suggestions additionally worked to become great way to recognize that someone else have a similar interest like my very own to learn lots more around this issue. I believe there are thousands of more enjoyable times up front for those who start reading your blog post.

  69. Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point. You clearly know what youre talking about, why waste your intelligence on just posting videos to your weblog when you could be giving us something informative to read?

  70. Hello! This is my first visit to your blog! We are a group of volunteers and starting a new project in a community in the same niche. Your blog provided us beneficial information to work on. You have done a wonderful job!

  71. Thanks for one’s marvelous posting! I definitely enjoyed reading it, you might be a great author.I will make sure to bookmark your blog and may come back later on. I want to encourage you to ultimately continue your great writing, have a nice day!

  72. Attractive section of content. I just stumbled upon your blog and in accession capital to assert that I get actually enjoyed account your blog posts. Anyway I’ll be subscribing to your feeds and even I achievement you access consistently rapidly.

  73. It’s the best time to make some plans for the longer term and it is time to be happy. I’ve learn this put up and if I may I wish to counsel you some interesting things or suggestions. Perhaps you could write next articles relating to this article. I want to learn even more issues about it!

  74. Pretty section of content. I just stumbled upon your web site and in accession capital to assert that I get in fact enjoyed account your blog posts. Any way I will be subscribing to your feeds and even I achievement you access consistently rapidly.

Leave a Reply

Your email address will not be published. Required fields are marked *