THIS IS YOUR BRAIN . . . THIS IS YOUR BRAIN ON AUDIO: Staying on Sx for this one, there was some buzz in Austin around Pandora’s release of a first-ever neuroscience study on the way the human brain processes and remembers audio ads vs. visually based ones. The breakthrough here is the hard science behind the results. For years scientists (and radio sales reps for that matter) have implicitly connected audio signals to memory. Think about songs you don’t even like but can’t get out of your head. But nobody’s ever had any science to back up the theory . . . until now. Thanks to a brain wave analysis conducted by the research firm Neuro-Insights we now know that audio messages make a bigger impact of your brain than other ad formats. AdWeek unpacks the story in the following easy to understand summary of the study. (link)
THE 11 BEST AD CAMPAIGNS OF THE PAST YEAR: Every year Business Insider compiles the “best” advertising campaigns of the previous year into one all-star list. Granted, the term best is sort of a loose one – does it mean most creative, highest ROAS or some other ad effectiveness measurement? Regardless of the definition, this year’s list has some real beauties on it. Here are my favorite three: #3) The McWhopper Proposal . . . Burger King pitches the idea of a joint product to McDs, McDs turns it down, but the rumor leaks and goes viral yielding 9M earned social impression on a concept that never even happened. #4 Brewtroleum . . . the Kiwis (New Zealanders) may have saved mankind with their plan to convert left over beer yeast into renewable energy. How quickly can we test this theory?!? And finally my favorite is #11 Share The Blood . . . The Romanian National Institute of Blood’s creative approach to solving their nation’s blood shortage due to a national phobia of vampires (yes, it’s a real thing). They offered a free ticket to the Untold Music Festival in return for a pint of donated blood. I can’t make this up people! After reading these you’ll really appreciate the creative genius found in so many parts of the marketing industry. (link)
Have a great Monday guys!
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It has actual working assist beneath the foot to keep your foot in place
and transitions easy. You won’t all the time know
if a shoe is best for you the first time you wear it—it sometimes takes somewhat trial and error to
discover a snug, supportive shoe. But when you do discover
the perfect pair, seize an extra set to rotate them and maintain things feeling
contemporary. The major downside is that the Metcon 9 is on the heavier side, and you’ll really feel that further weight throughout field jumps or leap
roping. The upper also isn’t essentially the most
breathable, though it won’t depart your feet overheating throughout a tricky workout.
Finally, there’s a reason this shoe has reached its ninth iteration—whether you’re new
to CrossFit or a HIIT veteran, the Metcon 9 is a shoe that’s
built to carry out. Pope extremely recommends the Nike Free Metcon 5 (which gained
a Sneaker Award in 2023), so we put the newest version to the check.
These wider-fitting footwear are 100% synthetic leather/mesh with a sturdy rubber
sole to advertise stability for all weight movements.
“The greatest characteristic for a weightlifting shoe is one that does not hinder support while nonetheless permitting for movement in all instructions,”
she says. “Look for one thing on the flatter side so all 4 quadrants of the foot have good contact with the ground.” I love the
straightforward design, and I definitely can’t complain about the reality
that these shoes are solely $65. I love how versatile the
Tracers are; you presumably can put on them to the gym for weightlifting
or cross training—and you need not change out of them if you depart,
both. The shoe itself is light-weight and flexible and moves well along with your foot.
I like that my foot doesn’t slide round in these, and that they’re
supportive for forward or lateral actions.
Greatest for avid weightlifters on the lookout for a specialized shoe with a flat sole that doesn’t should work for other forms of workouts.
The shoe’s forefoot is constructed with a cushty and very breathable
knit material, whereas the midfoot and heel are wrapped in 1680 Cordura.
You’ll often find Cordura on workout sandbags and weight vests due
to their abrasion resistance qualities. If you’re looking
for a finances weightlifting shoe and want premium stability, you won’t
discover a better choice than the Do-Wins.
A sturdy basis is essential, particularly if you’re just starting with
weight training. The Air Max Alpha Coach 5 has a flat, broad sole that retains your foot firmly on the ground.
The flex grooves in the forefront are designed for
lunges, and the foam collar helps your ankle as you transition from one movement
to the next. The Air Max Alpha is among the greatest weightlifting footwear for men and is out
there in six colours, from classic black-and-white to sunny bronzine.
Running shoes are designed for ahead motion, offering cushioning and assist to absorb impression during runs.
They usually have a thicker, angled sole that can lead to instability while lifting.
In distinction, lifting shoes usually function a flat sole, usually made from a tough materials that gives better traction and stability.
Squat lovers agree the Nike Romaleos 3 are the best squat shoes with a strong TPU heel and honeycomb design. One Other benefit of Adidas Powerlift 3 sneakers is the flexible toe and open forefoot construction that delivers enhanced breathability and luxury.
Sponaugle says you can find great weightlifting shoe brands both on-line and in sporting goods and retail stores.
They’re undoubtedly on the stiff side compared to others I’ve tested, so I would advocate them for weightlifting solely (not for any cross training).
The model is so confident in the high quality and design of its
niche ‘barefoot’ footwear, that the label barely does any advertising in any respect.
Despite the benefits of trainers, some may argue that they lack the
suitable support for heavy lifting. This perspective highlights the importance of
choosing footwear tailored for strength coaching.
The advantages of traditional weightlifting shoes tackle a few of these concerns.
At 20 millimeters, they’ve a reasonably vital heel-to-toe drop, which helps stabilize the ankle and decrease flexion. Mixed with the rigid midsole, this heel-to-toe
drop additionally permits for extra power when pushing off the bottom.
For somebody who doesn’t have or know their top preferences, the
Do-Win Weightlifting Footwear might be a perfect middle ground.
One Other distinctive function of these sneakers is the
tongue Pump that Reebok launched on this model. Whereas I love the concept, it doesn’t
meaningfully have an effect on efficiency or
tightness. ACTIVE.com’s editorial staff depends on the
knowledge and experience of health and wellness specialists together with aggressive
athletes, coaches, physical therapists, nutritionists, and authorized trainers.
Although I wish the straps had been thicker, the velcro is
powerful and supplies good size. These sneakers are supportive, comfy, sturdy, and have a classic aesthetic.
We have had a model of most of those sneakers either in their current
iteration or earlier ones, and we’ve seen them through many workout types.
We’re additionally a fan of that prolonged heel pull for
greater help and cushion. And though it is soft, some individuals discover that their foot slides beneath it, which the
tongue-less laces do not assist safe all that a lot. My only neoprene complaint is that
after a couple of months, my white ones have started discoloring into a weird gentle pink with no clarification to be discovered.
You’re probably conversant in these shoes because they’ve been around seemingly endlessly for casual put on.
And I can personally say they’ll even present mild safety from falling weights.
This style tends to be extra versatile as a result of, unlike
the heeled weightlifting shoe, it may be used for all of your lifts and even cardio
exercises. “Nevertheless, these will not help you drop right into a squat without a little stretching,” Scarfo says.
The synthetic leather-based higher provides durable
yet light-weight ankle assist, whereas the air mesh collar,
lining, and tongue let your ft breathe to
keep away from extreme sweating. If you need a no-frills shoe you can put on from the gym to the road,
you can’t go incorrect with the Converse Chuck Taylors. This
basic timeless shoe has a high prime design for added ankle help, a flat sole for
even weight distribution and balance, and endless colors to choose from.
This is another trainer we love for its wide toe box, which allows you to grip the floor throughout leisure lifting.
There’s a TPU clip and a inflexible cup on the heel to actually hug your heel and allow you to
ground down, too. General, the construct of this shoe is actually stable, with a dense
and stable really feel that’s nice in weight with out
being too clunky. The construction and broad
base work together for a particularly steady feel.
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