STREAMING LIVE SPORTS IS ABOUT TO BECOME BIG BUSINESS: There’s a fascinating set of developments occurring with live streaming of play-by-play sports. In 2016 Twitter was the first publisher to cut a streaming-only rights deal with the NFL. The endeavor was generally deemed successful, with Twitter claiming an average of 3.5M unique viewers per game against licensing costs of $1M/game. (Guessing they didn’t turn a profit on this deal, but it was more of a year one experiment than anything.) Now other publishers like Facebook, Amazon, and YouTube are showing interest in the NFL, as well as just about every other play-by-play property they can get their hands on. The reason for the demand is simple – sports is exclusive content publishers can use to draw new uniques to their platform with the hope of recycling them into regular users. For the leagues/teams streaming represents incremental revenue. Although you have to wonder if streaming games will eventually cannibalize broadcast viewership and negatively impact their mother ship TV deals, which are priced in the billions instead of millions. This Recode article explains the marketplace dynamics and breaks down the pros/cons of the four main competitors for the NFL’s 2017 streaming rights.
NIELSEN’S EAR BUD PROBLEM: Lately I’ve been on a rant about Nielsen’s mounting challenges with its PPM measurement platform. While most of their problems have to do with sample size which causes ratings instability, there’s another lurking issue which is a much more fundamental problem. PPM can’t detect listening through ear buds unless the listener sets up the maze of wired connections shown in the image below. (I’m not kidding, that’s a real picture of what a listener would have to plug into and wear.) Inside Radio’s article explains the problem for broadcasters. In a nut shell the vast majority of stream listening occurs through ear buds, so as streaming grows PPMs will miss a larger and larger chunk of listening. Nielsen’s response is that only 2.6% of current broadcasters’ listening occurs via stream (which is a whole different problem), so not measuring stream listening is statistically insignificant in the short term. In the long term Nielsen’s plan is not to use PPMs to measure stream listening at all, and instead use broadcaster-installed SDKs to measure server-based data – which is how the pureplay streamers are already measured through Triton. No wonder broadcasters are starting to talk about bringing back paper diaries and getting rid of the PPM dumpster fire all together.
HEADER BIDDING IS HEATING UP: Finally today, there’s a battling brewing for the future of display revenue in the form of Header Bidding. Google is the reigning king in display because they run most of the exchanges (ad networks) which fulfill programmatic bid requests from publishers. But recently companies like Amazon have developed header bidding technologies which effectively bypass the Google-only exchanges by allowing multiple networks to directly bid for inventory from participating publishers, thus driving up the price for premium display inventory and simultaneously cutting out the middle man named Google. (If you really want to geek out on the header bidding process, or just need a good sleep aid, see the diagram below.) Facebook is the latest publisher to get into the scrum with their announcement to begin header bidding with their Facebook Audience Network (FAN) properties. I know this topic is a little dense, but it’s important to understand as it has the potential to revolutionize how display inventory is bought/sold. The Motley Fool is featuring a good summary article explaining the nuances of Facebook’s move as well as what’s at stake.
Have a great Tuesday guys!
Thanks for the auspicious writeup. It in truth used to be a entertainment account it. Glance complex to far introduced agreeable from you! However, how could we communicate?
I think this is one of the most significant info for me. And i am glad reading your article. But wanna remark on some general things, The site style is ideal, the articles is really great : D. Good job, cheers
Some truly good info , Gladiolus I found this. “What we want is to see the child in pursuit of knowledge, and not knowledge in pursuit of the child.” by George Bernard Shaw.
I am really impressed together with your writing skills and also with the structure for your weblog. Is that this a paid topic or did you customize it your self? Either way stay up the nice high quality writing, it’s uncommon to look a nice blog like this one today..
Heya i am for the first time here. I came across this board and I find It really helpful & it helped me out a lot. I am hoping to offer something again and aid others like you aided me.
I’d forever want to be update on new content on this site, saved to fav! .
Everything is very open and very clear explanation of issues. was truly information. Your website is very useful. Thanks for sharing.
Some truly wonderful blog posts on this internet site, regards for contribution.
Fantastic beat ! I wish to apprentice even as you amend your website, how could i subscribe for a blog site? The account aided me a appropriate deal. I have been tiny bit acquainted of this your broadcast provided brilliant clear idea
8, vomiting in 1 0 cheap cialis online pharmacy In fact, you can resume your normal activities and work schedule immediately
It?¦s actually a cool and useful piece of info. I?¦m glad that you just shared this useful info with us. Please stay us informed like this. Thank you for sharing.
priligy (dapoxetine) Jake, USA 2022 06 18 09 28 04
Patarca Montero R, Klimas NG, Fletcher MA Immunotherapy of chronic fatigue syndrome Therapeutic interventions aimed at modulating the Th1 Th2 cytokine expression balance levitra on line are found through mammography and cannot be accurately located through ultrasound
I have been checking out a few of your posts and i must say pretty good stuff. I will make sure to bookmark your blog.
With havin so much content and articles do you ever run into any issues of plagorism or copyright violation? My website has a lot of exclusive content I’ve either created myself or outsourced but it looks like a lot of it is popping it up all over the internet without my agreement. Do you know any techniques to help stop content from being stolen? I’d certainly appreciate it.
You are my intake, I have few web logs and very sporadically run out from post :). “Analyzing humor is like dissecting a frog. Few people are interested and the frog dies of it.” by E. B. White.
I do agree with all the ideas you have presented in your post. They’re really convincing and will definitely work. Still, the posts are too short for newbies. Could you please extend them a bit from next time? Thanks for the post.
Heya! I just wanted to ask if you ever have any problems with hackers? My last blog (wordpress) was hacked and I ended up losing months of hard work due to no back up. Do you have any methods to prevent hackers?
Wonderful site you have here but I was curious if you knew of any user discussion forums that cover the same topics discussed in this article? I’d really love to be a part of online community where I can get feedback from other experienced people that share the same interest. If you have any suggestions, please let me know. Kudos!
Good ?V I should definitely pronounce, impressed with your site. I had no trouble navigating through all the tabs as well as related information ended up being truly simple to do to access. I recently found what I hoped for before you know it in the least. Reasonably unusual. Is likely to appreciate it for those who add forums or something, web site theme . a tones way for your client to communicate. Excellent task..
What Is FitSpresso? It is a nutritional formula that is produced by the Natures Formulas.
FitSpresso is a natural weight loss supplement that will help you maintain healthy body weight without having to deprive your body of your favorite food or take up exhausting workout routines.
Today, I went to the beach with my children. I found a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She put the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear. She never wants to go back! LoL I know this is totally off topic but I had to tell someone!
That is very interesting, You are an excessively professional blogger. I have joined your feed and look forward to searching for more of your fantastic post. Also, I have shared your site in my social networks!
I conceive this site has some really fantastic info for everyone : D.
Good site! I truly love how it is easy on my eyes and the data are well written. I’m wondering how I might be notified when a new post has been made. I have subscribed to your RSS which must do the trick! Have a great day!
I am very happy to read this. This is the type of manual that needs to be given and not the random misinformation that’s at the other blogs. Appreciate your sharing this best doc.
It is in reality a nice and useful piece of info. I am satisfied that you simply shared this helpful info with us. Please keep us up to date like this. Thanks for sharing.
Nice read, I just passed this onto a friend who was doing some research on that. And he just bought me lunch because I found it for him smile So let me rephrase that: Thanks for lunch!
Some genuinely quality articles on this website , saved to fav.
DentiCore is a gum health support formula designed to help users remove dental health problems like bad breath, cavities, tooth decay, etc.
Oh my goodness! an amazing article dude. Thank you Nonetheless I am experiencing situation with ur rss . Don’t know why Unable to subscribe to it. Is there anyone getting an identical rss problem? Anyone who is aware of kindly respond. Thnkx
I do enjoy the way you have presented this particular issue plus it really does supply us some fodder for consideration. However, through what precisely I have experienced, I just hope as the reviews pile on that folks remain on issue and in no way start on a tirade regarding the news of the day. Yet, thank you for this excellent piece and although I can not go along with this in totality, I regard the perspective.
What i don’t realize is in reality how you are now not really a lot more smartly-preferred than you may be now. You are so intelligent. You already know thus considerably when it comes to this matter, made me in my view consider it from a lot of varied angles. Its like men and women are not involved unless it is one thing to accomplish with Woman gaga! Your personal stuffs nice. At all times take care of it up!
Hey there! I know this is kinda off topic nevertheless I’d figured I’d ask. Would you be interested in trading links or maybe guest authoring a blog article or vice-versa? My blog goes over a lot of the same topics as yours and I think we could greatly benefit from each other. If you’re interested feel free to send me an email. I look forward to hearing from you! Superb blog by the way!
Respect to article author, some superb information .
It’s perfect time to make a few plans for the long run and it’s time to be happy. I have learn this publish and if I may just I desire to recommend you some attention-grabbing things or suggestions. Maybe you could write subsequent articles regarding this article. I want to read even more things about it!
F*ckin’ remarkable things here. I am very glad to look your post. Thanks so much and i am looking forward to contact you. Will you please drop me a mail?
very good publish, i certainly love this website, carry on it
of course like your web site but you have to check the spelling on quite a few of your posts. Many of them are rife with spelling issues and I find it very bothersome to tell the truth nevertheless I’ll surely come back again.
Thank you for sharing superb informations. Your web-site is so cool. I’m impressed by the details that you have on this blog. It reveals how nicely you perceive this subject. Bookmarked this web page, will come back for extra articles. You, my pal, ROCK! I found simply the info I already searched all over the place and just couldn’t come across. What an ideal web-site.
Thanx for the effort, keep up the good work Great work, I am going to start a small Blog Engine course work using your site I hope you enjoy blogging with the popular BlogEngine.net.Thethoughts you express are really awesome. Hope you will right some more posts.
I loved as much as you’ll receive carried out right here. The sketch is attractive, your authored subject matter stylish. nonetheless, you command get bought an shakiness over that you wish be delivering the following. unwell unquestionably come further formerly again since exactly the same nearly very often inside case you shield this increase.
Hey very cool blog!! Man .. Beautiful .. Amazing .. I’ll bookmark your site and take the feeds also…I’m happy to find so many useful info here in the post, we need work out more techniques in this regard, thanks for sharing. . . . . .
You are a very smart individual!
I would like to thnkx for the efforts you have put in writing this blog. I am hoping the same high-grade blog post from you in the upcoming as well. In fact your creative writing abilities has inspired me to get my own blog now. Really the blogging is spreading its wings quickly. Your write up is a good example of it.
Definitely, what a splendid blog and informative posts, I definitely will bookmark your site.Have an awsome day!
Exactly what I was looking for, thanks for posting.
Heya i am for the first time here. I came across this board and I find It truly useful & it helped me out a lot. I hope to give something back and aid others like you helped me.
I like this weblog so much, saved to fav.
Hi I am so grateful I found your webpage, I really found you by mistake, while I was looking on Yahoo for something else, Anyhow I am here now and would just like to say thanks for a incredible post and a all round enjoyable blog (I also love the theme/design), I don’t have time to go through it all at the minute but I have saved it and also included your RSS feeds, so when I have time I will be back to read more, Please do keep up the excellent work.
This blog is definitely rather handy since I’m at the moment creating an internet floral website – although I am only starting out therefore it’s really fairly small, nothing like this site. Can link to a few of the posts here as they are quite. Thanks much. Zoey Olsen
Great write-up, I¦m normal visitor of one¦s website, maintain up the nice operate, and It is going to be a regular visitor for a long time.
Hey, I think your blog might be having browser compatibility issues. When I look at your website in Opera, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, terrific blog!
Great wordpress blog here.. It’s hard to find quality writing like yours these days. I really appreciate people like you! take care
Prodentim is the most recent dental health product. It helps to maintain healthy gums by using an ingredient that dentists at ProDentim UK developed.
One such software that has been generating buzz these days is the Lottery Defeater
Hello there! This is kind of off topic but I need some help from an established blog. Is it very difficult to set up your own blog? I’m not very techincal but I can figure things out pretty quick. I’m thinking about setting up my own but I’m not sure where to begin. Do you have any ideas or suggestions? Thank you
Thanks for helping out, excellent info .
Thanks for this grand post, I am glad I found this site on yahoo.
I gotta bookmark this web site it seems handy very beneficial
When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get four e-mails with the same comment. Is there any way you can remove people from that service? Thanks a lot!
Very efficiently written story. It will be valuable to everyone who usess it, including myself. Keep up the good work – for sure i will check out more posts.
whoah this weblog is fantastic i really like reading your posts. Keep up the great work! You already know, lots of persons are hunting around for this info, you can help them greatly.
What does the Lottery Defeater Software offer? The Lottery Defeater Software is a unique predictive tool crafted to empower individuals seeking to boost their chances of winning the lottery.
What Is ZenCortex? ZenCortex is a natural supplement that promotes healthy hearing and mental tranquility. It’s crafted from premium-quality natural ingredients, each selected for its ability to combat oxidative stress and enhance the function of your auditory system and overall well-being.
Hello. excellent job. I did not expect this. This is a remarkable story. Thanks!
I believe you have remarked some very interesting details , appreciate it for the post.
I truly enjoy looking through on this web site, it holds excellent articles. “A short saying oft contains much wisdom.” by Sophocles.
This actually answered my problem, thank you!
Attractive component to content. I just stumbled upon your blog and in accession capital to assert that I acquire actually enjoyed account your weblog posts. Anyway I will be subscribing in your augment or even I achievement you access constantly quickly.
Enjoyed examining this, very good stuff, regards.
I simply could not depart your site before suggesting that I extremely enjoyed the standard info an individual supply on your guests? Is gonna be again regularly to check out new posts
Hi there! I’m at work surfing around your blog from my new iphone! Just wanted to say I love reading through your blog and look forward to all your posts! Carry on the great work!
This is the right blog for anyone who wants to find out about this topic. You realize so much its almost hard to argue with you (not that I actually would want…HaHa). You definitely put a new spin on a topic thats been written about for years. Great stuff, just great!
I’m very happy to read this. This is the type of manual that needs to be given and not the accidental misinformation that’s at the other blogs. Appreciate your sharing this greatest doc.
After research a couple of of the blog posts in your web site now, and I truly like your approach of blogging. I bookmarked it to my bookmark website checklist and might be checking again soon. Pls check out my website online as effectively and let me know what you think.
Heya i’m for the first time here. I came across this board and I find It really useful & it helped me out much. I hope to give something back and help others like you helped me.
Howdy very nice blog!! Guy .. Excellent .. Wonderful .. I will bookmark your blog and take the feeds additionally?KI am glad to find a lot of helpful information here in the submit, we’d like develop more techniques in this regard, thank you for sharing. . . . . .
very nice post, i actually love this website, keep on it
I have been surfing onlkine more than 3 holurs today, yet I never found any interesting article
like yours. It iis prettty worth enough forr me. Personally,
if alll webmasters aand bloggers made good conten as you did, thhe internet wil be muuch mire
usefful tjan evger before.
I likewise conceive thence, perfectly indited post! .
Pretty! This wass an extremely wonderful article. Manny thank for providing thgis info.
WOW just whaat I was searchikng for. Came heee bby serching foor 0401
What’s up to every body, it’s mmy first
ppay a visit oof this weblog; this webb site contaains amazing and
in factt excellent stuff dessigned for visitors.