Friday Funday . . .

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SNAP GOES DOWNTOWN FOR AD REV:  Up until the moment it went public Snapchat vigorously pursued a quality over quantity approach to ad sales.  Advertisers were usually limited to national brands who spent $250K+, and typically ran custom creative which felt native to Snapchat’s user experience.  But oh how times have changed in just the three weeks since its inaugural earnings call, where revenue and user growth fell below the Street’s expectation.  Fast forward to June 1st and it’s a whole new world for Snapchat advertising, thanks to their new self-serve API.  As noted in the attached Digiday article, Snapchat is now being flooded by direct response and app-install ads usually found on publishers who rely on ad networks over their own sales teams.  The euphemistic term for this is “non-premium ads”.  Apparently Snapchat’s need for immediate incremental revenue has lowered the quality bar enough to take these ads.  I’m wondering if this will also water down the UX enough to affect usage.

WILL “FLEXDRIVING” REINVENT THE DEALERSHIP MODEL:  Product sharing is here to stay, no doubt about it.  Whether it be ZipCar for ridesharing or Airbnb for homesharing, the idea of renting or short-term leasing is replacing larger life purchases for many consumers.  Given this trend how will the industries who sell larger durable goods, like car dealerships and real estate agents, adopt to these changes?  One early answer might just be seen in the attached Automotive News link.  The article features a NJ car dealership group, Hollman Automotive, whose strategy is to create a vehicle subscription service called Flexdrive.  The concept is like a dealership-based version of a car rental operation, where consumers can use an app to book a car from dealership inventory for weeks or months at a time.  The ownership stays with the dealership (so no title change), and the pricing is typically a flat fee of a couple hundred dollars per week.  Hollman’s plan is to go nationwide with 500+ Flexdrive dealerships.  Could this be what Car Dealerships 2.0 looks like?

WEEKEND INSPIRATION:  Some of my most widely viewed posts are longer-form weekend reads about things like leadership and business innovation.  Apparently you guys are hungry for inspiration when you have a few moments to disconnect from your in boxes!  To feed this part of your soul I’m going to start providing some Weekend Inspiration on select Fridays.  To kick things off I’d like to feature an amazing LinkedIn article about Thomas Edison.  Obviously the man was a genius . . . he literally invented the light bulb.  But just knowing someone is a genius is less important than understanding how they made the magic happen.  In Edison’s case the How came in the form of reading more because he was mostly deaf, taking power naps when he got stuck on a problem just so he could attack the challenge a different way when he awoke, and failing at something up to 10,000 times just to get to the solution.  Amazing stuff from a world changing mind.  Enjoy when you have some free time!

Have a great Friday (and weekend) guys!

167 thoughts on “Friday Funday . . .”

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