Welcome Back Thursday…

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*** Editor’s Note:  After being out of the country for the past few weeks I’m excited to get back to my blog.  Hopefully you survived my summer hiatus and will enjoy some fresh posts! ***

THE GOLDEN AGE OF AUDIO IS UPON US:  Over the past few years a theory has emerged that streamed music consumed on mobile devices will increase overall consumption of audio.  Now we’re starting to see evidence of this surge, thanks to a new Buzz Angle Music study.  Over the first six months of 2017 US music consumption has increased 10% over the same period in 2016.  The key to making this calculation is a formula which equates consumption across different platforms called Total Album Project Units (TAPU).  Under TAPU one purchased album is equal to 10 downloaded songs, and is equal to 1,500 streamed song plays.  By combining all three of these consumption paths into this standardized weighting formula we now have a sense of overall music consumption, which allows for the YoY comparison.  As you can see in the graphic and link below the growth in music consumption is being completely driven by streaming, which is no surprise to anyone who works in this sector.  Expect to see this trend line continue over the next several years as we enter the Golden Age of Audio.  BuzzAngle-Music-2017-Mid-Year-U.S.-Report

Kayne Sours On Tidal:  When Jay-Z and some business associates launched Tidal in March’15 they had the stated intention of paying artists the royalties they deserved and give listeners a premium streaming experience.  Ironically, those royalties payments are at the heart of a new dispute between Tidal and Kayne West.  The attached Music Business Worldwide link outlines the Louis Vuitton Don’s claim (yes, that’s one of Kayne’s many self-given nicknames), that Tidal owes him $3M for royalties related to an exclusive release of his latest album.  Further complicating matters is the fact that Kayne owns 3% of Tidal, since he was one of its 15 founding artists.  Are you confused yet?  Not sure if this will devolve into a lawsuit on either side.  Regardless, it’s sort of a PR black eye for the streaming platform which was supposed to be the most artist friendly of all.

Pandora Gets It’s Data Cloud On:  Finally today, I know this came out last week but it’s important to highlight Pandora’s new partnership with Oracle’s Data Cloud.  This arrangement is significant since it will link exposure to an audio ad directly to sales results.  The first application of this partnership will be focused on Auto – Oracle will quantify sales metrics of Pandora listeners who’ve heard a specific ad and then made a purchase of the advertised vehicle.  This will unlock an important attribution tool for the Auto EOMs who have been trapped in last-click-attribution-hell with the lower funnel endemic publishers like Cars.com, Autotrader, etc..  Besides Auto, you can imagine how this data arrangement could be used in other categories like Retail, QSR, and Financial Services.  The term “foaming at the mouth” is used by an industry insider to describe the potential market demand in the attached AdAge link.  This feels like the first of many Audio + Data = Results stories we’ll see over the coming months.

Have a great Thursday guys!

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  1625. The subsequent exercise is going to target
    the lateral deltoids or mid-delt. Seated and standing
    shoulder presses both have execs and cons that you’ll want to consider.
    Dumbbell shoulder exercises are crucial as they assist to prevent muscular imbalances or asymmetries from creating.

    Massive, well-defined, and balanced wanting shoulders are important in terms of developing a
    broad, powerful looking higher body. As with the opposite isometric shoulder workout routines, you’ll be able to maintain this
    pose for 30 seconds to 2 minutes, as necessary.
    The high plank works practically all your shoulder muscular tissues and can also be a fantastic different
    to crunches for serving to you get a defined core.

    In addition, it includes your biceps and forearms to a lesser degree.
    The dumbbell single-arm bent-over row is maybe the most effective rear deltoid exercise to include in any upper physique workout since they hit
    the decrease again, biceps, hips, and shoulders. Nippard emphasizes that switching the barbells for dumbbells to perform a
    dumbbell overhead press is time-saving. You additionally get a better
    range of motion at the high and backside of the motion.
    Take the front elevate up a notch in depth by stepping into
    an incline place on the ball. You’ll really really feel gravity working against you
    right here, and you’ll really feel your lower body kick into gear.
    Be positive to raise solely to shoulder degree and don’t swing the weights, but carry
    them slowly. The Russian twist might appear to be a simple side-to-side movement, however
    it’s a fantastic core sculptor. For an added challenge, keep your toes off the
    ground to drive your core to work even more durable. Plus, holding a weight
    or medicine ball whilst you twist will ramp up the depth and interact your deeper core muscle tissue.

    Jake Woodruff has an MS in Sports Medicine from the College of Pittsburgh.

    He is currently a energy and conditioning sports activities efficiency coach at a personal Pittsburgh facility.
    He is a former school athlete and currently plays
    semi-pro soccer.
    This not only helps in sculpting the shoulders but in addition enhances general shoulder
    stability and mobility, lowering the chance of harm during different bodily actions.
    If you need sculpted shoulders, kettlebell workout routines are your best guess.

    Focus on strikes just like the Kettlebell Press, Kettlebell
    Clear and Press, and Kettlebell Halo to construct power and definition.
    Here’s that uncommon shoulder train you are capable of do every day,
    in massive part because it is less about power and more about constructing stability within the joint.
    This, of course, will help you get extra out of your shoulder coaching while additionally keeping the joint safe.
    Skilled lifters know that shoulders grow nicely with some high-rep pump work
    within the combine. It could be great by itself, or as a
    second shoulder day seventy two hours after one targeted
    more on free weights and presses. Pair it with a non-stim pre-workout loaded with pump-friendly NO-boosting
    components and go to city. Analysis has shown that the staple transfer of old-school muscle-building programs just like the Blueprint to Mass
    hits each the entrance and medial delts greater than different dumbbell press variations.
    Plus, many lifters merely discover it more friendly to their shoulder
    joints.
    Additionally, this train allows each shoulder to
    work independently, addressing power imbalances. “The more mobility you’ve, the extra energy you should control that mobility,” Dr.
    Scantlebury says. If you don’t have that steadiness,
    injuries—like dislocations and subluxations—can crop up, he explains.
    This is why it’s important to incorporate regular energy coaching into your routine, which
    is the place shoulder workout routines come in clutch.

    Right Here are a number of examples of resistance band shoulder workouts with different exercise protocols.
    This should give you an idea of how there are so much of
    choices for creating shoulder workouts using only bands.
    This exercise will help forestall and repair muscle imbalances in your shoulder power.

    References:

    What Steroids Do Bodybuilders Take (Git.Xj.Rs)

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