Friday Funday . . .

SPOTIFY TAKING DATA TOO FAR:  Over the past year Spotify has been touting its ability to gain insights into listeners’ lives based on the music they like.  Now they’ve hubbed these insights into a platform called spotify.me.  So does this insight engine identify listener traits as well as they say it does?  According to the author of the attached Mashable article, the answer is a resounding no.  The example sited is pretty ridiculous.  Since 74% of the test subject’s music is deemed “energetic”, then they must be a cooking enthusiast who likes “soundtrack souffles and possibly even bbq”.  What?!?  No amount of musical data in the world can help you infer specific personal traits like this.  And the worst part is that Spotify tries to monetize these insights through their Spotify For Brands platform.  By selling insights which are basically prettied up guesses, Spotify is effectively defrauding brands who think they’re paying for super-premium targeting, and serving irrelevant ads to unsuspecting listeners who are incorrectly profiled.  #notcoolspotify

THE GENERATIONAL SHIFT IN MEDIA CONSUMPTION:  Nielsen is out with its Total Audience Report, which is a quarterly report card of how much time listeners spend using different media types.  To me the most interesting data cuts show how the different generations consume media – graphic below.  Even if you take out Gen Z, the comparison between Millennials and Gen X/Boomers is stark.  Millennials spend much more time on a mobile device and 30-40% less time consuming traditional media like TV and Radio.  Even Radio’s time, which appears to be holding steady YoY, isn’t what it seems.  During the back half of 2016 Nielsen started rolling the broadcasters’ stream listening into the overall radio total, which created an artificial bump up.  Regardless of how you move the peas around the plate, traditional media will continue to suffer an erosion of time spent as younger consumers age up into the key buying demos.  Here’s a download of the full report for your viewing pleasure.  total-audience-report-q1-2017

SELLING IN A PROGRAMMATIC ERA:  If you’re like me, the first time you heard the concept of programmatic buying you thought of eventual job irrelevancy as machines eventually took over the sale process.  But as it turns out skilled humans still need to guide the technology in a way that’s meaningful to client/agencies . . . and that still sounds an awful lot like sales.  In fact, the joke about programmatic actually being “program-manual” is pretty spot on.  So as a sales professional the challenge of programmatic is less about if you’ll still have a job, and more about the new skill set needed to compete in a programmatic age.  I think the attached LinkedIn Post, from an article which originally appeared in Mobile Marketing Magazine, accurately frames up the challenge.  Maybe give this one a read over the weekend and ask yourself how well you’re growing your programmatic muscles to be able to compete on tomorrow’s digital media battlefield.

Have a great Friday (and weekend) guys!

9 thoughts on “Friday Funday . . .

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    but can be summed up as doing something you take pleasure in or
    discovering ways to incorporate extra movement into every
    day activities. Once More, some minor differences had been seen in some particular workouts, but
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    Bodily exercise can be simpler than any prescription you
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    cancer⁴. This is best achieved with workouts like squats and
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    days, the next session will be workout B, another full-body exercise with completely different workout routines that perfectly complement the ones you simply did.

    We want you to give consideration to progressive overload
    in this program. If we ask you to determine on a weight for 6
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    do any more than that. In reality, I problem you to do every little thing
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    of exercises. Those tremendous heavy units will typically make you think you’re going decrease than what you
    really are. If you’re unsure of your depth, have an trustworthy gym buddy watch your type.
    For your final two sets of the incline bench press you will be doing drop sets.

    This first part may final one month or one year, relying on the place you began. Do two to 3 full-body exercises per week concentrating on all the most important muscle groups — ‌chest, back, arms, shoulders core and legs‌.
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    can transfer on to more challenging exercises‌ utilizing extra weight
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    Do three exercises per week with a minimum of in the future of rest in between, and you may move the training days round to match your schedule.
    Let’s say you wished to make use of a split training approach and skilled your chest on in the future.

    It ought to come as no surprise, but youth who work out are typically healthier adults.
    Alternatively, youth with minimal levels of muscular health are inclined
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    best time in your life to start doing it. I PROMISE you that by the tip of it, you’ll be significantly fitter, and stronger.

    Having a reason to show up, even when that’s just so you don’t let
    your buddy down, is vital to maintaining an train regime.

    Collectively these will cowl the entire main muscle teams throughout a variety of
    repetitions. This is why I’ve included
    some supplementary ‘isolation exercises’. seventy eight participants with no
    less than 1.5 years of experience of lifting didn’t see much difference in muscle progress from lifting
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    subsequent one. Stick to this novices lifting routine, pay shut consideration to make certain you
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    Though even somewhat power coaching can improve health and fitness
    parameters, more ‌moderate to vigorous coaching will elicit higher results‌ and, therefore, greater
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    will continue to convey good results. The
    Bodyfit App by bodybuilding.com is a historically styled weight lifting app with
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    And for this, especially when coaching alone, following the right exercises is essential to
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    The carry movement pattern is an effective way to add functional strength and stability to your full
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    All the workout routines include 3 days of resistance coaching.

    Nevertheless, after that, women will add numerous cardio days,
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    Reps can vary anyplace from 1-15 for constructing muscle and energy, and it really depends on the
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    The above bro cut up exercise plan is designed to targets all
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    Remember though, if your core is sore, your lifts will endure, as your core is a huge factor to any massive compound movement.
    This program is designed to build muscle & energy, with an emphasis on constructing a lot of muscle mass.
    If you need a well-rounded 5-day weight training split to construct muscle and strength,
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    I don’t write a complete lot about dietary supplements as a result of, for probably the
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    Doing this type of routine too usually can result in overtraining and
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    You also can do fewer sets to show this right into a 20 to 30 minute full body exercise with weights.
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    Research present that when youth are engaged in resistance coaching, their chances of sustaining an injury are greatly reduced3.

    When you start coaching in your teens, you begin learning
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    Doing so lets you expend larger energy on these actions, whereas nonetheless being able to perform nicely on actions involving smaller
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    the two competition lifts in Olympic weightlifting (the different being the clean and jerk).
    It is a full-body train where you pull a barbell from the ground
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    with your arms fully prolonged earlier than standing up.

    If you’re like me and want to do some fast WODs, on the end of the
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    In reality, going even heavier with fewer reps a few occasions per week doesn’t damage both.

    To improve, common practice is paramount, and which means no less than 3–4 training sessions per week.

    Whereas technical prowess is your primary precedence, Olympic lifting does require
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