Tuesday’s Topics . . .

TOP DIGITAL STATS AND THE LAW OF GRAVITY:  AdWeek was a little late on the past week’s Top Digital Stats, so it missed yesterday’s DG print deadline.  But under the category of better late than never, it’s worth sharing today.  While most of the news, like FB’s and Google’s earnings, have already been combed through, it’s worth noting the first point about P&G.  The headline that P&G reduced digital ad spending in Q2 by over $100M makes good on CMO Marc Pritchard’s challenge for digital publishers to either clean up their acts or get cut from the buy.  So no big shock there.  But there was an interesting footnote making the rounds yesterday about P&G’s sales being flat, despite the 9-figure drop in digital ad spending.  The assertion is that P&G was able to improve its bottom line by cutting digital marketing while still maintaining existing sales levels.  But this stat is a mistake to believe in.  Unless you’re doing eCommerce most digital advertising is upper to mid-funnel, since consumers view the ad and then make a purchase in-store days later.  So by reducing its Share of Voice, P&G’s brands will eventually suffer market share erosion.  This cause and effect may not occur immediately, which is why Q2 held up for P&G.  But brand-building advertising is like the law of gravity – if it goes down you’ll eventually go down too.

RADIO CAT FIGHT:  You may remember the Op-Ed article I posted a few weeks ago from RadioInk’s Publisher Eric Rhodes about the demise of the Radio industry.  It was a sobering yet honest assessment about what’s happening to a once great legacy media.  Well now there’s a rebuttal piece (also published in RadioInk) from Thom Callahan, the Chairman of the Southern Cal Broadcasters Association.  While I can’t blame Mr. Callahan for doing his duty to stick up for his industry, the stats sited about Radio’s purported health don’t tell the full story.  To selectively pull out YoY growth stats for a single market, off of some horrible comp years, is the statistical equivalent to polishing a turd.  To get to the bottom of this disagreement on the health of Radio compared to Digital, the DG research team has team dug up the eMarketer chart below.  From 2013 to 2017 Radio’s share of US Ad Revenue dropped -19% from 9.3% to 7.5%.  During that same period Digital revenue grew by 58%, and Mobile grew by 769%.  So to me it’s pretty clear that Mr. Rhodes is correct with his assertion that Radio is on a sad steady decline, and Mr. Callahan is swimming in a fishbowl that’s glass is so thick he can’t see outside of it.  (Quick note on the date of the eMarketer chart below – it’s from 2014.  Since the Radio industry stopped reporting annual revenue in 2015 there are no actuals, so eMarketer’s estimates are the best we can do.)

WORKING YOUR PASSION = BEING PASSIONATE ABOUT YOUR WORK:  To end the day I’d like to give a fun little shout out.  Every good salesperson knows it’s helpful to be passionate about what they’re selling.  Pandora’s Taylor Harris takes this theory to the extreme by not only selling ads on the music streamer, but also by creating music herself.  You see, Taylor’s day job is that of a mild mannered digital sales rep.  But at night her alter ego comes out as the Lady in the alternative group Lady Lark.  Taylor and her band mates have committed to 100% original music live shows – so no filler covers here.  It’s pretty easy to see the passion Taylor/Ms. Lark brings to her music, which also carries over to her day job.  So here’s the chicken-and-egg question – did working at Pandora unlock the inner singer in Taylor, or did she gravitate to Pandora because of an existing passion for music?  Either way, it’s a hell of a synergy between profession and passion!

Have a great Tuesday guys!

76 thoughts on “Tuesday’s Topics . . .

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  41. Is Testosterone A Steroid?

    To understand whether testosterone is a steroid, it’s important to differentiate between the
    terms:

    What is a Hormone?

    Hormones are chemical messengers produced by the body’s endocrine system.
    They play vital roles in regulating various physiological functions such as muscle growth,
    libido, and energy levels.

    What are Steroids?

    Steroids form a larger class of organic compounds.

    Within this group are endogenous steroids, which include hormones
    like testosterone produced naturally by the body, and exogenous steroids, which can be synthetic or man-made substances.

    Endogenous vs. Exogenous Steroids:

    Endogenous Steroids: These are hormones produced naturally by the body,
    such as testosterone, estrogen, and cortisol.

    Exogenous Steroids: These are synthetic compounds used for medicinal
    or recreational purposes, often associated with performance enhancement.

    Is Testosterone a Steroid?

    Yes, testosterone is an endogenous steroid produced by the
    body’s endocrine system. It serves essential functions and fits
    within the broader category of steroids, which includes both naturally
    occurring hormones and synthetic compounds.

    In summary, while testosterone is indeed a steroid, understanding
    its role requires distinguishing between the various types of steroids, including those that are naturally produced versus those that are synthesized externally.

    Is Testosterone A Steroid? Key Differences Explained

    Written by Garett Reid NSCA, CSCS, CISSN, M.S.E.S.S.

    What Is Testosterone?

    Testosterone is a hormone produced by the endocrine system,
    primarily in the testes of males and to a lesser extent in females.
    It plays a crucial role in sex drive, muscle growth,
    fat metabolism, and overall energy levels. Testosterone is a natural steroid,
    classified as an androgen, which influences various physiological processes.

    What Does Testosterone Do?

    Testosterone is responsible for maintaining secondary sexual characteristics such
    as facial hair, voice deepening, and libido. It also supports bone density, red blood cell production, and cognitive functions.
    In athletes, adequate testosterone levels are essential for muscle growth, recovery, and performance.

    Is Testosterone A Steroid?

    While testosterone is often discussed in the context of
    anabolic steroids, it is not a synthetic drug. It is a naturally occurring hormone.

    Anabolic steroids, on the other hand, are artificial molecules designed to mimic the
    effects of testosterone but are more potent and have different side effects.

    Is Testosterone Anabolic & What Does That Mean?

    Yes, testosterone is an anabolic hormone because it promotes muscle growth and tissue repair.

    However, its anabolic effects are part of its natural function. In contrast, anabolic steroids are designed to be more potent than naturally occurring hormones and
    often come with adverse health risks.

    What Is An Anabolic Steroid?

    Anabolic steroids are synthetic substances that replicate the effects of testosterone but in a more concentrated form.
    They are used by some athletes to enhance muscle mass, strength, and performance.
    However, their use is controversial due to potential health risks.

    Is Testosterone A Steroid or a Hormone?

    Testosterone is a hormone, not an anabolic steroid.
    It is produced by the body and plays essential roles in bodily functions.
    Anabolic steroids are synthetic hormones that differ from testosterone in structure and function.

    What Happens When Testosterone Is Low?

    Low levels of testosterone can lead to symptoms like fatigue, reduced
    libido, muscle weakness, and mood changes. Conditions
    such as hypogonadism or age-related declines may contribute
    to low testosterone levels.

    How Do You Increase Testosterone?

    To boost testosterone levels, consider adopting a healthy lifestyle with adequate sleep, regular exercise, and a balanced diet rich
    in protein and antioxidants. supplements like zinc and vitamin D may also support testosterone production. In some cases,
    medical interventions such as TRT (Testosterone Replacement
    Therapy) may be necessary.

    ARE TESTOSTERONE BOOSTERS STEROIDS?

    No, testosterone boosters are not anabolic steroids. They are natural supplements designed to
    enhance testosterone levels through ingredients like zinc, ashwagandha, and maca root.
    While they may improve energy and performance,
    their effects are less dramatic than those of anabolic steroids.

    Testosterone vs Steroids: Key Differences

    – **Source**: Testosterone is natural; steroids are synthetic.

    – **Function**: Both enhance muscle growth but differently.

    – **Legality**: Testosterone use is legal with a
    medical prescription, while steroids are illegal without a medical need.

    Who Should Increase Their Testosterone Levels?

    Individuals with diagnosed low testosterone levels or those experiencing symptoms like
    fatigue and reduced libido may benefit from testosterone replacement.
    Consulting a healthcare provider is essential for proper evaluation and treatment.

    What Are The Best Ways To Increase Testosterone?

    – **Healthy Lifestyle**: Proper sleep, exercise, and nutrition.
    – **Supplements**: Zinc, vitamin D, and antioxidants.

    – **Medical Interventions**: TRT under medical supervision.

    FAQs

    – **Are steroids and testosterone the same thing?** No.
    Steroids are synthetic; testosterone is a natural hormone.

    – **Is TRT used in bodybuilding?** Yes, but only for medical reasons and
    with a prescription.
    – **What type of testosterone is used for replacement therapy?**
    Synthetic or bioidentical versions may be prescribed.

    Testosterone vs Steroids: Final Takeaways

    While both testosterone and anabolic steroids play roles in muscle growth, they are
    fundamentally different. Testosterone is a natural hormone essential for health, while anabolic
    steroids are synthetic and risky. Understanding the differences is crucial for informed
    decision-making.

    Also in Blog

    – Recommended Programs
    – Recent Articles
    – Must Reads

    Categories

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  42. But in case you are critical about hitting new
    PRs or competing in Olympic Weightlifting, you need Weightlifting footwear.
    Finest for beginner to intermediate lifters who want a steady, grippy shoe at a comparatively inexpensive worth.
    Best for skilled lifters looking for a minimal-style shoe
    and a barely-there feel. For instance, an Olympic lifter with slower feet may prefer a light-weight shoe, whereas a powerlifter might want one that’s heavier and extra grounded.

    Though not as grippy as others, the broader base
    on the heel and forefoot is outstanding for lateral stability.
    Like others in its class, this shoe has a thermoplastic polyurethane midsole (TPU), which
    is durable, non-compressive, and great for weightlifting.

    Some lifters like utilizing flat footwear for better stability and contact with the
    bottom, while other lifters choose an elevated heel to get extra range of movement on sure lifts like squats.
    Moreover, some like a low prime versus a excessive top shoe for ankle stability.
    With a very high heel and strong foot help, the Adipower IIIs are additionally
    some of the greatest footwear for weightlifting for lifters who’re tall
    or have very long femurs. They are additionally a good shoe for lifters who are advanced in their sport and
    lift heavy weights. The Do Win brand is understood within the Olympic
    weightlifting neighborhood as a reasonably priced model of weightlifting
    shoes.
    Despite their sturdy build, these sneakers present a surprisingly flexible forefoot,
    permitting for natural movement. One Other key part that
    makes this shoe best for Crossfit is an enhanced rope guard, which additionally makes it nice for rope climbs.
    One last essential function is that it has a larger-than-average toe box for
    all those wide-foot lifters.
    A Number Of folks at our gym commented on their appearance throughout testing.
    Seems may be deceiving, nevertheless, as we had some trouble getting along with this shoe.

    And that’s the massive downside with the
    Outwork — if you’d like delicate landings on jumps or any semblance of cushioning on a
    run, these aren’t the shoes for you. The main noticeable distinction between the Legacy Lifter III and its predecessor, the Legacy Lifter
    II is the addition of the Pump feature. This characteristic, which elder millennials may keep in mind fondly from their childhoods, entails a pump button on the
    tongue that wearers can use to inflate the tongue for a more
    secure, custom fit. One different unique element is the small
    hook-and-loop strap that secures the laces and very effectively prevents
    them from coming undone.
    “Very snug shoe, I Am lastly in a position to free my toe,” mentioned one TYR
    reviewer. Some patrons report the tongue is a bit too long
    for comfort in some angles of deeper ankle flexion like the bottom of a squat.
    As with most Nike fashions, some consumers
    also counsel sizing up a half size. We’ve coated the heel materials, but
    the rest of the shoe materials are additionally necessary.

    There is a solid probability you’ll be utilizing one pair
    (if it’s a high-quality one) for years.
    Weightlifting shoes assist your heel and arch to guard your toes and hold
    you regular, stopping damage during complex actions. If you’ve slim toes,
    you may want to contemplate the Adidas Adipower Weightlifting 3 as a outcome of it provides a comfortable
    match that may assist forestall your heels from
    sliding around. Like the Adidas Powerlift 5, this shoe features a strap
    throughout the highest to help safe your foot.
    Rogue Fitness is well-known for producing high quality gym gear, however you may
    not know that the brand also makes a strong weightlifting shoe.
    Nonetheless, as a end result of this shoe
    is designed with a midfoot wedge for powerlifting, it’s
    not suitable for cross-training. Contemplating the name, it’s no surprise that this shoe is great for powerlifters
    who want help for a big selection of strikes, similar to squats,
    deadlifts, and bench presses.
    We like Vivobarefoot’s Primus Lite III Shoes as a result of they help us feel grounded, stable, and confident enough to progress the weights we
    raise week after week safely. The skinny midsole and sturdy outsole supply
    a close-to-ground really feel and grippy traction—which is very useful for workout routines that require
    you to push off the floor, like barbell squats. Admittedly, adopting weightlifting shoes is often a task
    in itself for novice lifters, especially for athletes that really feel comfortable
    in their present set of cross-trainers. The raised heel is normally a bizarre experience at first, and then there’s the notion of the additional price.

    The most unique function of the X3s is the Lift &
    Run (L.A.R.) Chassis System, which Reebok designed
    to blend various varieties of coaching. This midsole offers a responsive,
    cushioned experience whereas operating and leaping and a supportive base whereas lifting.
    Compared to the blockier heels on some trainers, I particularly like these footwear for operating outside and on the AssaultRunner Elite.

    My very first pair of weightlifting sneakers were the unique Adidas
    Adipowers from 2014 – I nonetheless have them in my
    assortment.
    Many weightlifting sneakers are additionally designed to supply support your ankles, too, which helps reduce the danger
    of ankle sprains or other foot and ankle accidents.
    Unfortunately, in case your major want with weightlifting
    shoes is performance-based, I think there are better shoes out there.

    For one, the decrease heel-to-toe drop can be
    glorious for beginners however may depart taller athletes wanting a
    higher setup for improved ankle mobility. Moreover,
    this is doubtless certainly one of the most narrow profiles I’ve worn in coaching, so
    I would recommend sizing up to achieve a more comfy really feel.
    For that coin, I’d expect a extra well-to-do
    silhouette that matches all my wants. Thankfully, although, the higher construction, environment friendly outsole and leather components can help
    maintain this weightlifting shoe in your rotation longer, which helps lessen the sting of the upper cost.

    In different words, it’s not an excellent concept to
    put on working sneakers when you’ll be focusing on power
    training—instead, opt for one of many flatter pairs we function right
    here. Whether you’re looking for shoes with major carry,
    some cool cross-trainers, or a backup pair to have in your rotation,
    there are many other nice weightlifting shoes to try.
    You do not have to be powerlifting or ripping Olympic lifts within the gym to warrant a great pair of weightlifting footwear.

    In fact, they can be particularly beneficial for those just beginning out with weightlifting and nonetheless
    working on their kind and approach. They’re marketed as a more versatile weightlifting shoe,
    which we do not usually advocate. So, when you’re thinking about upping your weightlifting or strength training shoe recreation,
    you got here to the proper place. Here are 12 of the best weightlifting
    sneakers and energy trainers of 2023, based on trainers.

    Whereas many individuals simply wear common sneakers
    or athletic reveals, weightlifting shoes are particularly designed for athletes which would possibly
    be moving weight. These footwear are typically onerous and flat soled sneakers with an elevated heel and straps to permit for adjustability as you search your
    required match. Barefoot-style weightlifting footwear are a strong
    alternative for knowledgeable weightlifters who have correct kind and carry
    heavy every day.
    Training sneakers are usually within the 6mm-8mm vary, and
    minimalist shoes will have as little as zero drop. The L-1 weightlifting footwear are
    noticeably roomier than others, making them glorious for folks with
    impartial and wide toes. The capacity to unfold the toes
    is useful for enhancing stability, however don’t
    anticipate magical results. The Legacy Lifter III are high-quality weightlifting footwear with a
    true-to-size fit and an ultra-stable 22mm heel.
    They’re very well-rounded and ideal for powerlifters and Olympic weightlifters.
    There are three major differences between weightlifting and cross-training shoes, together with heel top, heel hardness,
    and shoe weight.

    References:

    Are Steroids Legal In The Us (Atticmagazines.Com)

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