NETFLIX FLIPS THE SCRIPT ON THE MOUSE:  It’s officially war between Netflix and Disney.  You may recall last week Disney announced it was pulling all of its content from Netflix in 2019 to start its own OTT service.  Now in a counterpunch move Netflix has poached Shonda Rhimes and her entire production company Shondaland away from ABC.  Rhimes and team have been the creative content machine for ABC over the past decade with shows like “Grey’s Anatomy” and “Scandal” to their credit.  By hiring Ms. Rhimes Netflix is acknowledging the fact that content is king (which is the same muscle Disney flexed last week), but then flipped the script by literally stealing the content engine right out from one of the big networks.  It’s a brilliant pivot by Netflix to outflank Disney by using it’s very own leverage.  This announcement will cause reverberations across the TV industry, because now streamers like Netflix are now competing as a distribution channel and also as a platform for original network-caliber content.

SHAREABLES:  Yesterday I participated as a speaker at a Tech Media Digital Conference in Minneapolis.  One of the collateral pieces to come out of this event came from a blogger called Toprank Marketing.  For the event they produced an eBook of quotes to “Supercharge Your Digital Marketing”.  If you go into the attached Toprank link and then click into each speaker (including yours truly), you’ll see a digital marketing tip within each presenters’ respective field of expertise.  Taken as a whole it’s a useful collection of snippets which could assist brands and agencies in organizing their future digital strategies.  Thought it was worth the share!

THOUGHT FOR THE DAY:  And finally today, I’ve seen the image below exploding on LinkedIn over the past few days.  It’s such a cool and simple analogy.  Not sure if this is a true story or not, but it speaks volumes about what employers should really be looking for during the interview process.  Relatable experience, a job-specific skill set, and relationships are key ingredients in the right hire.  But I liken those assets to putting your name on a test – anyone being interviewed should bring these elements.  The true difference maker an employee brings is often in their drive to succeed.  Show me exceptional drive, effort and will power, and you’ll always have a place on my team!

Have a great Tuesday guys!