(Editor’s Note: The DG staff will be taking the day off tomorrow, so no Friday post. We’ll see you back here Tuesday, September 5th!)
RADIO . . . THE LAST DINOSAUR: Everyone but those currently working in the Radio industry knows AM/FM is on a slow and steady downward spiral. The artists and songs broadcasters play are as popular as ever, but streaming is simply a better method of music delivery. Yet the broadcasters stubbornly hang on to their core narrative about 93% reach, #1 in car, millennials’ love of DJs, blah, blah, blah. So where’s the truth in this discussion? A good place to start might be in the attached Variety article, which summarizes a research study published by NYU’s Steinhart Music Business School. The focus of this study is how Gen Z (those born after 1995) consume music, which is far different from every other generation before them. The headline stat is that Gen Z listening to AM/FM radio has declined by 50% from 2005 to 2016 – which coincides exactly with the Age of Streaming. So today’s under 22 crowd listens to far less radio . . . period. And while broadcasters might shrug this off as a “teen problem” right now, this group will be in their mid-30s in just a dozen years. According to Variety “this report makes a global-warming-level case for the terrestrial radio industry to upgrade or face obsolescence.” This is a brutally honest but accurate assessment. Whether the broadcaster will admit it or not I predict that Radio, like the last dinosaur to ever roam the earth, will be extinct within the next 30-40 years.
TRITON’S JUNE RATINGS: Yesterday Triton released its Webcast Metrics Ratings for June. Compared to May streaming was down slightly MoM, which is the normal season adjustment since the summer months tend to have lower listening levels than spring/fall. YoY total AAS (Average Active Sessions) was +14%, which is still impressive growth. It’s appears that Spotify’s growth is starting to cool, as its listening begins to normalize with the industry’s seasonal trends. Also note Triton doesn’t differentiate between free ad-supported listening and subscription listening with no ads. So Spotify’s “addressable” audience level is actually only 50-60% of what you’re seeing on the graph below. RAIN has all the details in attached link. Enjoy!
MAKING 5:00A YOUR BEST HOUR: I’ll admit it . . . I’m a notoriously early riser. Between being blessed with the early bird gene and genuinely loving my job, I can get up without an alarm clock on most days. Over the years people have asked me why I do this. The practical answer is that getting up an hour earlier than everyone else gives you a competitive advantage in the business word. Assuming the average American works 235 days a year, one extra hour per day gives you over 29 extra days’ worth of work time annually to out hustle the competition. On a more physiological level, having some quiet time alone to get yourself organized for the day just makes people less stressed and more balanced. Either way, getting up is a trained habit which can benefit your entire life. And that’s not just my opinion. I recently came across the attached Inc.com article, which not only supports my belief about the benefits of getting up early, but also provides tips on how to become an early riser. So if you’ve ever dreamed of unlocking your inner early bird this article is for you. Maybe give it a read first thing tomorrow morning?!?
Have a great Thursday (and long holiday weekend) guys. Be back next Tuesday!
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