Friday Funday . . .

REGULATION IS COMING TO DIGITAL POLITICAL ADS:  For decades traditional media has been under a strict set of regulations which require transparency about who’s paying for candidate and issue based Political advertising.  It’s the reason why all TV and Radio ads have “paid for by friends of Joe Bag-of-Donuts” at the end of each ad.  But up until now there’s been no such requirement for digital ads.  However, thanks to the ongoing scandal involving Russian interference of our last election in which foreign operatives allegedly purchased Facebook, Twitter and Google ads to influence US voters, things are about to change.  As noted in the attached AdWeek Link a bipartisan group of Senators is preparing to introduce new legislation called the Honest Ads Act, which will require “paid for by” disclosures as well as other record keeping requirements for digital ads.  My guess is this will sail through Congress, because it’s hard for any lawmaker to argue against improved transparency in this area.

R.I.P. AUTOPLAY:  For years autoplay video ads have been the advertisers’ best friend and the users’ worst advertising nightmare.  As the name indicates these ads automatically play as you enter a site or click on content, so you can’t avoid them.  This makes for a wildly effective ad unit that’s also annoying as hell.  Recently users have become less tolerant of autoplay’s forced view, which is why video completion rates are down and ad blockers are on the rise.  Publishers are responding to this behavioral shift as noted in the attached Digiday link.  Autoplay video units are being replaced with value exchange-based ads in which the user voluntarily renders an ad in return for some benefit.  You’re also seeing more embedded rollover video ads which are also user spawned.   Overall this is a positive trend for both consumers and brands, since it eliminates the force feeding of annoying ads which end up making the advertiser look like the bad guy.

TECH-WHILE-DRIIVNG IS MORE DEADLY THAN YOU THINK:  For almost 30 years the driving-related fatality rate was steadily decreasing, mostly thanks to safer cars and a crackdown on drunk driving.  But as you can see in the image below, auto-related deaths rose 5% this past year and a compounded 14% over the last two years.  So what’s going on here?  The only real difference in how we drive today vs. just a few years ago is the use of digital technology while driving.  Texting is a huge problem.  And so is the ever-increasing array of in-car tech which takes our eyes from the road and puts them on the screen. What’s particularly alarming is the spike in deaths of motorcyclists, pedestrians, etc..  This indicates that drivers just aren’t paying attention to things around them the way they used to, and it’s a safe bet that smartphones are the reason why.  To make matters worse NHTSA doesn’t even know the true toll tech-distracted driving is having.  Take the tragic story at the beginning of the attached Bloomberg link for example.  The fatal accident described was clearly caused by a driver using their cell phone, yet it was classified as a generic accident.  Examples like this mean the affect connected devices are having on fatal accidents is actually being under reported.  This should be a wake up call for all of us.  It’s time to start taking distracted driving seriously, because its killing more of us than anyone realizes.

Please have a SAFE Friday (and weekend) guys!

262 thoughts on “Friday Funday . . .

  1. Can I just say what a aid to seek out someone who really is aware of what theyre speaking about on the internet. You definitely know how to convey an issue to gentle and make it important. More folks must read this and understand this facet of the story. I cant consider youre not more in style since you undoubtedly have the gift.

  2. That is really interesting, You are an overly skilled blogger. I have joined your feed and stay up for in the hunt for more of your magnificent post. Additionally, I’ve shared your web site in my social networks!

  3. Its like you read my thoughts! You seem to know so much about this, such as you wrote the ebook in it or something. I feel that you simply could do with a few to force the message house a bit, but instead of that, that is excellent blog. A fantastic read. I will definitely be back.

  4. When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get four emails with the same comment. Is there any way you can remove people from that service? Many thanks!

  5. When I initially commented I clicked the -Notify me when new feedback are added- checkbox and now every time a comment is added I get four emails with the same comment. Is there any approach you can take away me from that service? Thanks!

  6. wonderful post, very informative. I wonder why the other specialists of this sector don’t notice this. You must continue your writing. I’m confident, you have a great readers’ base already!

  7. Wow that was strange. I just wrote an really long comment but after I clicked submit my comment didn’t show up. Grrrr… well I’m not writing all that over again. Anyway, just wanted to say excellent blog!

  8. Really superb info can be found on site. “The fundamental defect of fathers is that they want their children to be a credit to them.” by Bertrand Russell.

  9. Heya i’m for the first time here. I came across this board and I find It really useful & it helped me out much. I hope to give something back and aid others like you helped me.

  10. What’s Happening i am new to this, I stumbled upon this I have found It positively helpful and it has helped me out loads. I hope to contribute & help other users like its helped me. Good job.

  11. You actually make it seem so easy with your presentation but I find this matter to be actually something which I think I would never understand. It seems too complicated and extremely broad for me. I’m looking forward for your next post, I’ll try to get the hang of it!

  12. Can I just say what a relief to find someone who actually knows what theyre talking about on the internet. You definitely know how to bring an issue to light and make it important. More people need to read this and understand this side of the story. I cant believe youre not more popular because you definitely have the gift.

  13. There are actually loads of particulars like that to take into consideration. That may be a nice level to deliver up. I provide the thoughts above as general inspiration but clearly there are questions like the one you convey up where crucial factor will be working in sincere good faith. I don?t know if greatest practices have emerged around things like that, but I’m positive that your job is clearly identified as a fair game. Both girls and boys feel the influence of just a second’s pleasure, for the rest of their lives.

  14. It’s really a cool and helpful piece of information. I am glad that you shared this useful information with us. Please keep us informed like this. Thanks for sharing.

  15. of course like your web site however you have to test the spelling on several of your posts. Many of them are rife with spelling issues and I in finding it very troublesome to tell the truth on the other hand I will surely come again again.

  16. It is perfect time to make a few plans for the longer term and it is time to be happy. I’ve learn this publish and if I may I wish to recommend you some attention-grabbing issues or tips. Perhaps you can write subsequent articles relating to this article. I desire to learn even more issues approximately it!

  17. The next time I read a blog, I hope that it doesnt disappoint me as much as this one. I mean, I know it was my choice to read, but I actually thought youd have something interesting to say. All I hear is a bunch of whining about something that you could fix if you werent too busy looking for attention.

  18. Thank you for another fantastic post. Where else may just anyone get that kind of info in such an ideal manner of writing? I’ve a presentation subsequent week, and I am at the look for such info.

  19. This website online is known as a walk-by for all of the info you needed about this and didn’t know who to ask. Glimpse right here, and you’ll definitely uncover it.

  20. What is CogniCare Pro? CogniCare Pro is 100 natural and safe to take a cognitive support supplement that helps boost your memory power. This supplement works greatly for anyone of any age and without side effects

  21. Thanks for sharing superb informations. Your site is very cool. I am impressed by the details that you’ve on this site. It reveals how nicely you understand this subject. Bookmarked this website page, will come back for extra articles. You, my pal, ROCK! I found simply the info I already searched everywhere and simply could not come across. What an ideal web-site.

  22. You have mentioned very interesting details! ps decent site. “Do not quench your inspiration and your inmagination do not become the slave of your model.” by Vincent Van Gogh.

  23. My brother recommended I might like this blog. He was entirely right. This post actually made my day. You can not imagine just how much time I had spent for this information! Thanks!

  24. Im not certain the place you are getting your information, but good topic. I must spend some time studying much more or figuring out more. Thank you for magnificent info I was on the lookout for this information for my mission.

  25. Hi my loved one! I want to say that this article is amazing, nice written and come with almost all vital infos. I would like to see extra posts like this.

  26. This is very interesting, You are a very skilled blogger. I’ve joined your feed and look forward to seeking more of your magnificent post. Also, I have shared your site in my social networks!

  27. It¦s actually a great and useful piece of info. I am happy that you shared this useful information with us. Please stay us up to date like this. Thanks for sharing.

  28. There are actually a variety of particulars like that to take into consideration. That could be a nice point to carry up. I offer the ideas above as general inspiration but clearly there are questions just like the one you bring up where the most important thing can be working in trustworthy good faith. I don?t know if best practices have emerged round issues like that, however I am positive that your job is clearly recognized as a good game. Each boys and girls feel the impression of only a moment’s pleasure, for the rest of their lives.

  29. Howdy! This is my first comment here so I just wanted to give a quick shout out and say I genuinely enjoy reading through your articles. Can you suggest any other blogs/websites/forums that cover the same topics? Thanks a ton!

  30. Hello, Neat post. There’s a problem along with your site in web explorer, might check this… IE still is the marketplace chief and a good element of other folks will miss your fantastic writing because of this problem.

  31. Do you mind if I quote a few of your posts as long as I provide credit and sources back to your website? My website is in the very same niche as yours and my visitors would genuinely benefit from a lot of the information you present here. Please let me know if this okay with you. Many thanks!

  32. certainly like your web-site but you have to check the spelling on quite a few of your posts. A number of them are rife with spelling issues and I to find it very troublesome to tell the truth on the other hand I¦ll surely come again again.

  33. Fitspresso is a brand-new natural weight loss aid designed to work on the root cause of excess and unexplained weight gain. The supplement uses an advanced blend of vitamins, minerals, and antioxidants to support healthy weight loss by targeting the fat cells’ circadian rhythm

  34. Hello very cool website!! Man .. Beautiful .. Amazing .. I’ll bookmark your blog and take the feeds alsoKI’m happy to seek out a lot of useful info here within the put up, we want develop extra techniques in this regard, thanks for sharing. . . . . .

  35. You can definitely see your skills within the paintings you write. The sector hopes for more passionate writers like you who aren’t afraid to say how they believe. At all times go after your heart.

  36. Fitspresso is a brand-new natural weight loss aid designed to work on the root cause of excess and unexplained weight gain. The supplement uses an advanced blend of vitamins, minerals, and antioxidants to support healthy weight loss by targeting the fat cells’ circadian rhythm

  37. Fitspresso is a brand-new natural weight loss aid designed to work on the root cause of excess and unexplained weight gain. The supplement uses an advanced blend of vitamins, minerals, and antioxidants to support healthy weight loss by targeting the fat cells’ circadian rhythm

  38. Fitspresso is a brand-new natural weight loss aid designed to work on the root cause of excess and unexplained weight gain. The supplement uses an advanced blend of vitamins, minerals, and antioxidants to support healthy weight loss by targeting the fat cells’ circadian rhythm

Leave a Reply

Your email address will not be published. Required fields are marked *