Monday’s Musings . . .

TOP DIGITAL STATS:  To start things off here’s a roundup of AdWeek’s Top Digital Stats from the past week.  Coming in at #1 was Snapchat’s horrendous Q3 Earnings Call, in which they missed the Street’s rev forecast by $237M . . . that’ll leave a mark on your stock price!  Other points of note include AppNexus’s use of AI to send programmatic buying into hyperdrive (#3), brands making preparations for the EU’s GDPR conversion next May (#5), and Pandora’s introduction of audience seg targeting on its 10M strong connected home listener base (#6). It’s a solid list to get neurons firing this morning.

TRITON WEBCAST METRICS:  Last Wednesday Triton finally released its Webcast Digital Metrics Ratings for August.  I had to patiently wait for RAIN to run its usual analysis until this morning, which is featured in the attached link.  The streaming market saw a solid rebound from the summer doldrums with a +4% increase of AAS (average active sessions) compared to July.  And YoY the streamers saw an impressive +15% increase.  The growth was constituent across all major players, as noted in the graphic below.  One thing to keep in mind as you digest these numbers – Triton’s AAS #s still don’t differentiate between addressable ad-supported streaming and non-addressable ad-free subscription streaming.  Hopefully Triton will eventually segregate these two rankers so marketers can get a true sense of the audience scale they can actually market to.

THE DOJ VS. AT&T:  Last week a pretty shocking development occurred in the media landscape with the DOJ’s announcement that they intended to block AT&T from acquiring Time Warner unless it divested Turner Networks (think CNN) or Direct TV.  To understand what’s going on here we need to take a step back.  One of AT&T’s primary competitors, Verizon, has spent the last two years acquiring AOL and Yahoo to create a single digital entity called Oath.  Verizon’s strategy is to vertically integrate by combining data from their existing cellular customer base with its new digital ad business.  As a counterpunch AT&T is trying to buy Time Warner to run an Addressable TV version of this play, by combining its cellular data with satellite and cable TV viewers.  The DOJ has already green-lighted the Verizon acquisitions, so AT&T expected easy regulatory approval.  That’s why last week’s announcement of the block was so surprising.  Many in the industry are speculating that the DOJ’s move is a way for the Trump Administration to isolate CNN, which it’s dubbed “Fake News”, by forcing AT&T to drop it from the roll up.  The DOJ denies this allegation, but it’s pretty hard to justify the stance on its own merits.  AT&T has responded by saying it would fight to keep both Tuner and Direct TV in the deal, and expects to take this decision to the courts.  Variety has a solid summary article in the attached link.  Keep an eye on this one.

Have a great Monday guys!

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