Monday’s Musings . . .

SPOTIFY-TENCENT STAKE SWAP?:  Late last week rumors began to circulate about a possible pre-IPO agreement between Spotify and Asian tech giant Tencent to swap a stake in one another, as reported in the attached RAIN link.  The move is a non-cash way to diversify each publishers’ assets, and could create a path for future strategic partnerships in the Asian streaming market.  The best way to do this kind of transaction is pre-IPO.  Spotify has been stalling on an IPO for most of 2017 – so do they go public after the swap?  And there’s been speculation that Tencent will spin off its music division into a separate entity, which it will take public in the next few months.  So the timing of a stake swap could work out well for both companies.  More to come on this one, I’m sure.

iHEART’S DEBT RESTRUCUTURING GETS CONENTIOUS:  Last week Cumulus chose Chapter 11 bankruptcy protection as the path to address its debt and (hopefully) survive as a company.  Now it’s iHeart’s turn to come to terms with its own 21 billion pound debt gorilla.  The attached Radio Ink link describes the negotiation happening between iHeart and its creditors.  The basic arrangement is for iHeart to give up more stake in itself in return for new debt they can use to pay off old debt. (Sounds healthy, right?)  The only question is how much equity will they give up for what size line of credit?  iHeart is offering a total of 87.5% of the company in return for $7B in new debt.  But the creditors want 95.3% of iHeart in return of $5.75M in new debt.  Keep in mind neither option actually pays down the debt – it’s just a way of iHeart buying time by mortgaging off ownership of itself.  To me this feels like a pretty sad way to kick the financial can down the road.

A LITTLE “FUTURE OF DIGITAL” LEVITY:  I know today’s DG is little bit of a financial grind.  To lighten things up I’d like to leave you with a spot on cartoon which appeared in today’s AdExchanger.  It pretty much sums up where digital media is headed.  Numbered are the days of just selling bulk impressions of whatever ad unit at a set CPM.  Now it’s all about data, which will be purchased by clients via self-serve API portals, unless you’re a mega-spender who’ll receive the equivalent of white-gloved VIP entry into the data garden.  This view on the future of digital media is absolutely going to happen.  The only question is which brands, publishers, agencies and marketing professionals will be ready for it.

Have a great Monday guys!

16 thoughts on “Monday’s Musings . . .

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  3. It’s unique formulation combines creatine, amino acids, vitamins, and important vitamins to gas muscle restore, replenish glycogen stores, and enhance power.
    Good for athletes trying to optimize recovery and overall performance.
    Total, a multi-grip barbell brings worth and selection when it comes to
    barbell-related workouts. The purpose of a multi-grip barbell is to provide you with an opportunity to place your hands in a impartial position. Rule of thumb – if you’re
    spending $200+ on a multi-grip barbell, search for a Lifetime
    Warranty. Geometry-wise, it’s just about the identical bar, with the shut grip being angled and middle and
    outer straight. The build and finishes are not as fantastic as
    Rogue, nevertheless it prices a lot less.
    When creating decrease physique and posterior chain power, the back squat is King.

    The deadstop seated barbell curl is all about concentric contraction.
    Beginning every rep from a complete cease with the bar resting in your thighs eliminates momentum and requires your biceps to do extra work.
    Performing it seated removes lower-body involvement, maintaining the strain in your
    biceps and isolating them for an enhanced muscle pump.

    The operating terms listed right here are “most people” and “top value.” There are higher bars that cost extra and there are decent bars that cost much
    less. Hold your shoulder blades tucked in while reducing and breathe in. You can flip your hands from
    the place the place palms are facing one another to the position where
    palms are going through upwards.
    Bodyweight movements corresponding to inchworm with push up, wall slides, band pull aparts and front and side planks
    could have you prepared for the barbell.
    To maximize your shut grip bench press performance and recovery, selecting the best dietary supplements can make
    a big difference. These expertly crafted products not solely improve your energy and endurance but also support muscle growth and repair, helping you push through plateaus
    and obtain your fitness objectives.
    That implies that when we’re doing a compound pushing movement, we can’t absolutely have interaction the longer
    heads of our triceps. So, if you’re trying to
    take your higher back to the following degree, the barbell shrug
    is a must-add to your exercise routine. Read on to be taught more about this mass-building exercise, its benefits, and the muscles labored.

    For example, when you hit the gym able to do your chest workout on Worldwide Chest
    Day, there is most likely not a bench in sight (sort of
    kidding here, however you get the idea). Using dumbbells in the shut grip dumbbell
    press will work your stabilizer muscles more as you must control every dumbbell as a substitute of
    a barbell. For a different tackle this variation, you
    might also use kettebells instead of dumbbells. This may be a quantity of issues,
    together with using an extreme quantity of weight, arching your back or transferring your physique an extreme quantity of, or shifting too quick
    via the exercise. Slow down and management the weight to keep up the correct position wanted to get the advantages of this exercise.

    If nothing else, switching to an underhand grip will let you do more reps or lift somewhat more weight than usual.
    You can make reverse grip rows safer by doing them with a slightly arched and by no means rounded decrease back.
    You should additionally brace your core and cease your sets earlier than your form starts to break down.
    This is glorious news for anyone who does body weight or resistance band training, where high reps are the norm.

    The barbell shrug is a extremely efficient exercise for building a
    stronger and extra resilient higher again, while additionally lowering the risk
    of harm. Regardless Of its affiliation with the universal gesture of confusion, this compound carry can ship spectacular gains in muscle mass and strength for the traps.

    Avoid swinging the load up using your physique when performing
    the Barbell Seated Close-grip Focus Curl. This is a standard mistake that can result in ineffective results and potential accidents.
    It Is essential to take care of proper type throughout the exercise to
    ensure maximum benefits and decrease the danger of damage.
    Today’s star of the present could have your arms lined up directly consistent with your shoulders in a shoulder width grip.
    This will permit you to maintain your arms closer to
    your body as you decrease the weight.
    The EZ bar is an efficient substitute for the barbell because its ergonomic design helps
    to challenge and activate the biceps. The long-head bicep constitutes most of your biceps peak, whereas the short-head
    bicep sits to the inner side, adding thickness. Strap
    yourself in and arm your self with the knowledge
    of these variations to take to the closest gym with full-length mirrors to admire your helpful work.
    World class private coach software so that you just can construct and assign exercise programs in your clients, and monitor their progress.

    While the shortage pof a bar permits you to choose a grip width, in actuality this is quite tough
    to implement and you’ll more than likely end up with something
    similar to the usual grip width barbell bench press.
    This train is nearly identical to perform, nevertheless when the bar moves it’s going to solely
    travel up and down on its fastened body, removing the stability part.

    This makes the train simpler and therefore reduces stress on the muscle tissue, resulting in much less muscle progress.
    Yes, the CGBP is typically practiced inside CrossFit, however
    it isn’t a basic CrossFit exercise.
    A shut grip bench press is sometimes called any bench
    press where the palms are positioned nearer together than what you’ll sometimes use
    to bench press. Skull crushers are another exercise that may improve triceps
    energy; however, the close-grip bench press could be the higher alternative in case you have
    elbow issues. Dips are considered one of my all-time favorite workouts and one I imagine must be
    in nearly any program trying to develop upper physique size and energy.
    In a Commonplace Bench Press, your palms are spaced wider apart, normally a
    bit beyond shoulder width, focusing the workout more on your chest
    muscle tissue (pectoralis major) and fewer in your triceps.

    Equally, athletes and lifters with elbow pain might find the narrower grip less aggravating, highlighting the
    importance of aligning bench variations with private
    well being concerns and health goals. Focusing on the triceps in the
    course of the Close Grip Bench Press, by consciously
    contracting and lengthening them, enhances your capability
    to carry out the exercise effectively.
    Be certain to add the Close-Grip Bench Press
    to your subsequent arm day and keep in mind yow will discover more “HOW TO” videos within the EXERCISE section of the website.
    Whether you select the Barbell Close-Grip Bench Press, the Close-Grip Dumbbell Bench Press, and even variations just like the
    Incline Close-Grip Bench Press, understanding and
    making use of the right method is paramount. The
    entire movement sample of the Close-Grip Bench Press,
    from the controlled descent to the powerful push-up, ought to be clean and deliberate.
    Chopping your motion brief not only hampers muscle development but
    can even foster unhealthy habits which would possibly be exhausting to break.

    This retraction is crucial for stabilizing your shoulder joints and providing a stable foundation from which to press.

    In a daily flat bench press, your grip could be barely wider than shoulder width.
    The bicep anatomy has two main jobs; flex the elbow and supinate the
    forearm. If yow will discover an exercise that trains each of these functions simultaneously,
    then you’ve hit the muscle-building jackpot. To ensure we’re
    properly braced, we want to take a deep breath to expand the diaphragm
    and create as a lot intraabdominal strain as possible.

    You can mirror the consequences of reverse grip rows with simply your body weight for resistance.
    This is a wonderful train for calisthenic athletes and anybody who prefers
    body weight training over weight lifting. All three sets of fibers are involved in reverse grip rows, but
    the center fibers are essentially the most energetic as they work to pull your shoulders back
    and together. The center traps work with the rhomboids, that
    are small muscular tissues positioned between the shoulder blades.
    Situated on the sides of your upper back, the lats are the muscular tissues that offer you
    your V-taper and torso width.
    When compared to the normal barbell and dumbbell bench presses, close grip dumbbell presses don’t put that much pressure on your shoulders
    and thus, may help you expertise much less shoulder ache.
    The incontrovertible reality that you’re keeping your upper arms close to your sides and don’t use
    heavy weights reduces tension in your shoulders and makes it simpler to perform the exercise.
    The first exercise within the barbell tricep workout is the close-grip bench press,
    a variation of the standard bench press the place you place
    your palms closer together on the barbell. The narrower grip emphasizes your
    triceps greater than the broader grip does.
    If they’re not stacked, then there’s an excellent chance you may be gripping too slim to get probably the most out of
    this train on your triceps. As Quickly As you’ve hit your chest you’ll
    start your concentric or lifting portion of the train.
    For the press, think about preserving the elbows relatively tucked and maintaining that robust stacked position with the wrists and elbows.
    Set and brace similar to how you’d on your barbell bench press.
    Make positive the toes round grounded, the hips are on the
    bench, and the upper back is about and ready.
    Although, bear in mind that you simply would’ve misplaced a few of the
    stability work that your shoulders and arms had been doing with the dumbbell variation.
    This train combines the benefits of shut grip bench
    presses for working the tricep muscle tissue with the benefits of incline bench workouts for working the upper chest muscular tissues.
    Whereas all bench press variations do have interaction the triceps, the close grip variation elicits a more significant activation, in accordance with Kippers et.

    So, whether or not you care about your general bench
    press strength or want to focus on constructing mass in your
    arms, close grip bench press is the barbell variation for you.
    The shut grip bench press is a common variation of the bench press utilized by common gym-goers, energy
    and general sport athletes. It is used for constructing
    strength and muscle within the upper body and
    is most commonly recognized to focus on the triceps; nonetheless, there are more causes to
    attempt a detailed grip bench press. When compared to the
    standing barbell curl, the seated close-grip focus curl offers a extra secure position, allowing you to focus solely in your
    biceps.
    The multi-grip barbell is certainly value having round in your health
    club. A stable multi-grip barbell selection, such because the Bells of Metal Arch Nemesis, for example, is prone to deliver pleasure and variety to a gym.
    Getting a specialty bar if you’re a newbie may not
    make much sense, but if a shoulder injury is maintaining you from
    beginning out, a medium-level bar like Valor is an efficient investment.
    You can see the graph with the sleeve lengths of the highest 5 multi-grip barbells beneath.
    In this sense, the exercise feels much like
    if you do focus curls with a barbell because the height contraction is really intense.

    This is an area that many lifters want to improve, seeing as having a well-developed lengthy
    head could make your biceps look broader and extra peaked.

    Lifters will sometimes use this exercise to overload the triceps whereas also specializing
    in working via a horizontal pressing sample. If you
    are new to the shut grip bench press, start with a light-weight weight and
    steadily improve the weight as you get stronger. Whereas
    a number of bench press variations may be considered even amongst bodybuilders,
    if the triceps and the upper chest need further consideration, switching to a detailed grip could
    be the reply. With that in thoughts, together
    with shut grip work and increasing the raise’s vary of motion is a
    way to exploit your weaknesses when you have longer limbs and make your
    wider grip bench press feel stronger. As A Result Of the chest and shoulders help the movement, the
    close-grip press has the potential for heavier raise loads and most power features.

    We prepare the triceps in quite a lot of ways, with our preferred movements being shut grip bench press, JM press, rolling dumbbell tricep extensions, and cable pressdowns using different attachments.
    We may even carry out high rep sets of extensions using gentle weights or bands to “burn out” the triceps
    towards the top of the accent workout. The barbell biceps curls are thought of the king of biceps
    workouts, but you want variety to improve measurement and keep away
    from overuse injuries. Changing grip positions, body positions, and vary of motion improve arm
    energy and muscular improvement. These 10 variations hold
    your muscles adapting and ensure peak flex attraction by hitting both the biceps’ short and long heads and forearms.

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  4. Every day begins with either a squat, front squat or deadlift.

    You may should eat at times when you don’t really feel all that hungry.
    There’s really no means around the truth that we’re going to have to increase the amount of food you
    eat, even if it’s not always essentially the most comfy.
    In moderation, saturated fats can absolutely be a half of your diet!
    We recommend maintaining saturated fats to 10-20% of your whole fats consumption. 1 serving
    of a starchy carbohydrate is 1 cupped hand (uncooked),
    or your two arms forming a cup (cooked). If you get all your protein from
    plant-based sources, you could wish to purpose barely greater at
    round 1.0g/lb (2.2g/kg).
    You can add variations like reverse grip or alternating grip
    to work on the depth. Completely Different components of the biceps
    might be focused and help break a plateau. How do you
    guys reckon the greatest way to get big arms and shoulders are?

    Strive mixing in sprints and interval training if you wish to maintain the cardio
    up with out having to do the entire loopy distances. You can always add it back
    in once you accomplish your weight gain targets.
    It’s common for guys to assume that their arms simply consist of the biceps.
    Many individuals don’t understand that train alone isn’t enough
    to bulk up. Check out the next tips which should help you get the best out of your bis and tris workout.
    The anconeus is a small muscle that attaches to the ulna and humerus and sits on the elbow.

    Out of all the triceps exercises included in the ACE examine,
    the triangle pushup was decided to be the simplest at working your triceps.
    Greatest of all, you just need your physique weight to do that train. With this basic
    bicep exercise, it’s necessary to keep your back straight and keep
    away from transferring your physique, besides on your arms.

    Caffeine can enhance energy ranges, improve focus, and reduce fatigue, which might help
    skinny guys push by way of intense exercises and carry out more
    reps or units than they’d in any other case. If you wish to build bigger arms fast, you’ll want to drink a protein powder that contains a high amount of protein after your workouts.

    For an inexpensive and extremely effective step-by-step exercise program to
    build greater arms, Hany Rambod’s FST-7program is a wonderful selection.
    Of course, the favored belief is that more units result in more muscle
    mass. For instance, should you train your chest in the future, your arms the following day and your again the next day,
    you have a high load on the arm muscles on all 3 days.
    A small muscle group (which includes the arm muscles) will overtrain faster
    than a large muscle group. To optimise muscular hypertrophy (muscle
    growth) and get larger arms, the National Academy of Sports Drugs (NASM) recommends that you
    carry out three to six units of six to 12 reps per train.
    Focus curls had been certainly one of Arnold Schwarzenegger’s favourite arm workout routines for his or her ability to construct the biceps peak.
    Utilizing momentum and swinging may help you raise more, but your biceps won’t be the ones reaping the benefits.

    Pin your elbows to your sides and curl the bar up using solely higher arm energy.
    This is the coaching program if you’re a newbie who needs to
    construct larger arms.
    The most common mistake stopping muscle gains is not eating sufficient calories to
    help development. Cranium crushers are one other effective exercise for constructing the triceps.
    [newline]Another way to achieve that is by doing leg
    workouts initially of your classes before you
    move to your arm workout routines. However, there definitely are extra aspects of your workout program and food regimen that you should handle correctly than those who genetically
    build muscle simpler.
    Then, we’ll shed mild on the scientific processes behind
    muscle growth. You’ll be taught what really occurs if you curl
    heavy iron and turn those molehills into mountains and the important training methods to keep your features coming.
    One of the main objectives of fitness enthusiasts all over the world—from
    entry-level lifters to competitive bodybuilders—is to build greater and stronger arms.
    This guide will set you on the proper path—without neglecting the remainder
    of your physique. Don’t fall into the lure of focusing solely on a few muscle groups,
    tempting as it might be, as it could lead to an uneven physique.
    For more on the most effective forearm workouts, we now have a full article on forearm
    coaching.

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