Tuesday’s Topics . . .

WILL AMAZON MAKE IT A TRIOPOLY IN 2018?:  One of the biggest problems facing the digital media industry is that so much audience scale, ad revenue, and market power is consolidated between the so called Duopoly of Google and Facebook.  A year ago industry experts were betting Snapchat could become the third horse in the race, but they’ve started to fade thanks to an unorganized business strategy and stalled user growth.  Now it’s looking more likely than ever that the true third member of a new Triopoly will be Amazon.  Digiday lays out the case for Amazon’s ascension into the upper echelon of digital publishers in the attached link.  The sheer velocity of Amazon’s projected ad revenue growth over the next few years (image below) is astounding.  What’s even more telling is the percent of advertisers who plan to increase their spending on Amazon in 2018 (63%), and the percent of users identifying Amazon as the site they’ll most likely visit for information before making a purchase (72%).  Becoming the go to site for users who have an intent to purchase is the retail equivalent of knowing where lightening is going to strike ten seconds before it does.  Now Amazon is harnessing that power for ad monetization.  Will it be enough to challenge the Duopoly in 2018?

DIY OMNICHANNEL?:  Client side DMPs in the Retail sector are nothing new.  Major retailers like Walmart, Kroger, and Target have invested millions of dollars to create their own proprietary databases of customer info which they use for off platform marketing.  But what if the data set was so good, so detailed, and so complete that the retailer could flip the script and sell manufacturers access to its own DMP?  That’s exactly what The Home Depot (THD) is trying to accomplish with its new One Home Depot omnichannel platform, as described in the attached RIS News link.  THD’s goal is to harness the 1.7 trillion (yes, that’s a “T”) weekly data points collected on its 50M+ consumer DMP to create custom audience segments it can sell to brands.  These analytics could even be tied to advanced real-time data like store-level inventory of particular items or weather triggers in that neighborhood.  THD is betting these precision analytics will improve their own digital marketing effectiveness, and also become a valuable data play for brands looking to sell goods in their stores.

DIGITAL VIDEO DOOMSDAY:  It seems like every brand has OLV baked in to their media plans these days, so how could the digital video sector be in trouble?  As it turns out there are some underlying factors lining up to squeeze many digital video publishers out of the market over the next year, as chronicled in the attached AdWeek link.  Two problems with digital video have to do with deal economics.  Programmatically transacting OLV has commoditized the market to the lowest bid price for standard viewable ad units, which has squeezed out super-premium products like native content integrations and takeovers.  As buyers have gotten used to buying OLV on the cheap it’s become economically unfeasible to monetize digital video – because it simply costs more to produce the content than publishers can recoup through ad sales.  Even if you can overcome these monetization hurdles there are two new content must haves to deal with.  First, to be successful moving forward video publishers’ content must be squeaky clean.  That means no user-uploaded objectionable content and/or inaccurate reporting.  In 2017 even dominant video platforms like YouTube and Facebook have been hurt by not policing their platforms, so you can imagine how much harder the smaller guys have to work to stay clean.  And now this standard even applies to who’s starring in and/or producing the videos in the first place.  The long overdue housecleaning now occurring in Hollywood around the #metoo movement will have a ripple effect from the big screen to the small screen to the third screen, which will give digital video publishers one more thing to be watchful of moving forward.  So with all that headwind are you still feeling bullish about digital video as a business model in 2018?

Have a great Tuesday guys!

244 thoughts on “Tuesday’s Topics . . .

  1. My developer is trying to persuade me to move to .net from PHP. I have always disliked the idea because of the costs. But he’s tryiong none the less. I’ve been using Movable-type on a variety of websites for about a year and am worried about switching to another platform. I have heard excellent things about blogengine.net. Is there a way I can transfer all my wordpress posts into it? Any kind of help would be greatly appreciated!

  2. I enjoy what yyou guiys are uup too. Suchh clever work and coverage!
    Keep upp the fantasticc works guuys I’ve you gguys to oour blogroll.

  3. I’m trjly enjoying the design annd layout of your blog. It’s a very easy
    onn tthe eyes which makkes iit much moee pkeasant foor me to
    come here and visit more often. Did youu hire outt a designer tto create your theme?
    Great work!

  4. Hey I am sso thrilled I found your weblog, I really foiund you byy accident, wile I wwas
    browsing on Bing for somethuing else, Anthow I am hsre now and would just
    like too ssay cheers foor a fantasgic post and a all round thrlling blog (I also lobe the theme/design),I don’t hqve timne
    to look over iit all at the minute but I have bookmarked itt and
    alsdo included your RSS feeds, so when I have time I willl be bacfk to read much more, Please do keep up the excellernt work.

  5. I wanted to compose a quick message so as to express gratitude to you for all the stunning techniques you are giving out on this website. My particularly long internet investigation has at the end of the day been recognized with wonderful content to talk about with my companions. I would suppose that many of us site visitors are extremely lucky to be in a remarkable place with many marvellous individuals with very beneficial pointers. I feel pretty fortunate to have discovered your webpage and look forward to really more brilliant minutes reading here. Thanks once again for a lot of things.

  6. Undeniably believe that which you stated. Your favorite justification seemed to be on the net the simplest thing to be aware of. I say to you, I definitely get annoyed while people think about worries that they plainly don’t know about. You managed to hit the nail upon the top and also defined out the whole thing without having side-effects , people can take a signal. Will likely be back to get more. Thanks

  7. Useful information. Lucky me I discovered your website accidentally, and I’m stunned why this accident didn’t took place in advance! I bookmarked it.

  8. What i don’t realize is if truth be told how you are now not actually much more smartly-preferred than you may be now. You’re very intelligent. You already know thus considerably in the case of this matter, made me in my view consider it from a lot of various angles. Its like men and women don’t seem to be interested except it is one thing to do with Lady gaga! Your individual stuffs great. At all times care for it up!

  9. Thank you a lot for giving everyone remarkably terrific opportunity to discover important secrets from this site. It’s usually so amazing and also full of a good time for me and my office mates to visit the blog really thrice weekly to find out the fresh items you have. And indeed, I am also certainly fulfilled concerning the surprising creative concepts you give. Certain two tips on this page are essentially the finest I have ever had.

  10. Hmm it looks like your website ate my first comment (it was super long) so I guess I’ll just sum it up what I wrote and say, I’m thoroughly enjoying your blog. I as well am an aspiring blog blogger but I’m still new to the whole thing. Do you have any tips and hints for beginner blog writers? I’d genuinely appreciate it.

  11. You are my inhalation, I have few blogs and sometimes run out from post :). “Fiat justitia et pereat mundus.Let justice be done, though the world perish.” by Ferdinand I.

  12. Hello, I think your site might be having browser compatibility issues. When I look at your blog site in Ie, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, superb blog!

  13. Needed to post you one very little remark so as to say thanks as before for those lovely solutions you’ve documented in this case. It was unbelievably open-handed with you to provide openly what exactly numerous people could possibly have made available for an ebook to help make some bucks for themselves, certainly seeing that you could have done it in case you decided. The advice in addition worked to be a fantastic way to fully grasp other individuals have the identical desire the same as my own to figure out somewhat more concerning this issue. I believe there are a lot more enjoyable moments ahead for folks who scan your site.

  14. Hmm is anyone else encountering problems with the pictures on this blog loading? I’m trying to determine if its a problem on my end or if it’s the blog. Any feedback would be greatly appreciated.

  15. I just could not depart your site prior to suggesting that I extremely enjoyed the usual info an individual provide in your guests? Is going to be again often in order to check up on new posts.

  16. I have been exploring for a little bit for any high-quality articles or blog posts on this sort of area . Exploring in Yahoo I at last stumbled upon this web site. Reading this info So i’m happy to convey that I have a very good uncanny feeling I discovered just what I needed. I most certainly will make certain to don’t forget this site and give it a glance on a constant basis.

  17. hello!,I like your writing very so much! proportion we communicate more approximately your article on AOL? I need a specialist in this house to unravel my problem. May be that’s you! Having a look ahead to see you.

  18. I know this if off topic but I’m looking into starting my own blog and was curious what all is required to get set up? I’m assuming having a blog like yours would cost a pretty penny? I’m not very web savvy so I’m not 100 positive. Any suggestions or advice would be greatly appreciated. Many thanks

  19. Im now not positive the place you’re getting your info, but great topic. I needs to spend some time learning much more or working out more. Thank you for fantastic information I used to be looking for this info for my mission.

  20. This web site is really a walk-through for all of the info you wanted about this and didn’t know who to ask. Glimpse here, and you’ll definitely discover it.

  21. Pretty nice post. I simply stumbled upon your weblog and wished to say that I have really loved surfing around your blog posts. After all I will be subscribing on your rss feed and I’m hoping you write again soon!

  22. What Is Potent Stream? Potent Stream is a male health formula that helps to maintain healthy urinary and prostate health by killing off all the toxins in the body

  23. Incredible! This blog looks exactly like my old one! It’s on a completely different subject but it has pretty much the same layout and design. Great choice of colors!

  24. Magnificent site. A lot of helpful info here. I am sending it to several pals ans additionally sharing in delicious. And naturally, thanks in your sweat!

  25. A formidable share, I simply given this onto a colleague who was doing just a little analysis on this. And he the truth is purchased me breakfast as a result of I found it for him.. smile. So let me reword that: Thnx for the deal with! But yeah Thnkx for spending the time to debate this, I feel strongly about it and love studying more on this topic. If potential, as you develop into experience, would you thoughts updating your blog with more details? It is highly helpful for me. Big thumb up for this weblog publish!

  26. Java Burn is the world’s first and only 100 safe and proprietary formula designed to boost the speed and efficiency of your metabolism by mixing with the natural ingredients in coffee.

  27. You actually make it seem so easy with your presentation but I find this topic to be actually something which I think I would never understand. It seems too complex and extremely broad for me. I am looking forward for your next post, I will try to get the hang of it!

  28. Whats Going down i am new to this, I stumbled upon this I have found It absolutely helpful and it has aided me out loads. I am hoping to give a contribution & assist other users like its aided me. Great job.

  29. I’d should check with you here. Which is not something I often do! I get pleasure from reading a post that will make individuals think. Also, thanks for permitting me to comment!

  30. Greetings from Los angeles! I’m bored to tears at work so I decided to check out your blog on my iphone during lunch break. I enjoy the information you present here and can’t wait to take a look when I get home. I’m surprised at how fast your blog loaded on my mobile .. I’m not even using WIFI, just 3G .. Anyways, very good site!

  31. I’ve been absent for a while, but now I remember why I used to love this site. Thanks, I will try and check back more frequently. How frequently you update your site?

  32. I beloved up to you’ll receive performed right here. The caricature is tasteful, your authored subject matter stylish. however, you command get got an nervousness over that you wish be handing over the following. ill certainly come further beforehand once more as precisely the similar just about a lot regularly inside of case you protect this hike.

  33. Hmm it seems like your website ate my first comment (it was extremely long) so I guess I’ll just sum it up what I wrote and say, I’m thoroughly enjoying your blog. I as well am an aspiring blog writer but I’m still new to the whole thing. Do you have any helpful hints for beginner blog writers? I’d certainly appreciate it.

  34. I do agree with all the ideas you have presented in your post. They are very convincing and will certainly work. Still, the posts are very short for starters. Could you please extend them a bit from next time? Thanks for the post.

  35. Pretty great post. I simply stumbled upon your weblog and wanted to say that I’ve truly enjoyed surfing around your blog posts. After all I’ll be subscribing for your rss feed and I hope you write once more very soon!

  36. I think other site proprietors should take this website as an model, very clean and wonderful user friendly style and design, let alone the content. You’re an expert in this topic!

  37. Definitely believe that which you stated. Your favorite reason seemed to be on the internet the simplest thing to be aware of. I say to you, I certainly get irked while people consider worries that they just don’t know about. You managed to hit the nail upon the top as well as defined out the whole thing without having side-effects , people can take a signal. Will probably be back to get more. Thanks

  38. This blog is definitely rather handy since I’m at the moment creating an internet floral website – although I am only starting out therefore it’s really fairly small, nothing like this site. Can link to a few of the posts here as they are quite. Thanks much. Zoey Olsen

  39. It?¦s really a cool and useful piece of info. I?¦m glad that you simply shared this useful info with us. Please keep us up to date like this. Thanks for sharing.

  40. This is the right blog for anyone who wants to find out about this topic. You realize so much its almost hard to argue with you (not that I actually would want…HaHa). You definitely put a new spin on a topic thats been written about for years. Great stuff, just great!

  41. What Is Neotonics? Neotonics is a skin and gut health supplement that will help with improving your gut microbiome to achieve better skin and gut health.

  42. Thanks, I have just been looking for info about this subject for ages and yours is the best I’ve found out till now. But, what about the bottom line? Are you certain in regards to the supply?

  43. Youre so cool! I dont suppose Ive learn anything like this before. So good to find somebody with some authentic ideas on this subject. realy thank you for beginning this up. this web site is something that is wanted on the web, somebody with a little bit originality. useful job for bringing one thing new to the internet!

  44. Hey! Quick question that’s completely off topic. Do you know how to make your site mobile friendly? My blog looks weird when browsing from my iphone4. I’m trying to find a theme or plugin that might be able to resolve this issue. If you have any suggestions, please share. Many thanks!

  45. I discovered your blog site on google and check a few of your early posts. Continue to keep up the very good operate. I just additional up your RSS feed to my MSN News Reader. Seeking forward to reading more from you later on!…

  46. What is Renew? Renew is a dietary supplement designed to support blood flow while also aiming to boost testosterone levels andprovide an explosive energy drive

  47. I used to be suggested this blog by my cousin. I am now not certain whether this submit is written by him as no one else recognize such precise about my difficulty. You’re wonderful! Thank you!

  48. What i don’t understood is in reality how you are not really a lot more neatly-liked than you may be now. You’re so intelligent. You know therefore significantly relating to this subject, produced me in my view imagine it from so many numerous angles. Its like men and women are not fascinated except it is something to do with Woman gaga! Your individual stuffs excellent. At all times care for it up!

  49. I’m not sure why but this weblog is loading incredibly slow for me. Is anyone else having this issue or is it a problem on my end? I’ll check back later on and see if the problem still exists.

  50. I’m really enjoying the theme/design of your website. Do you ever run into any browser compatibility problems? A couple of my blog audience have complained about my site not working correctly in Explorer but looks great in Firefox. Do you have any solutions to help fix this problem?

  51. This blog is definitely rather handy since I’m at the moment creating an internet floral website – although I am only starting out therefore it’s really fairly small, nothing like this site. Can link to a few of the posts here as they are quite. Thanks much. Zoey Olsen

  52. Hi! This is my first comment here so I just wanted to give a quick shout out and tell you I genuinely enjoy reading your posts. Can you recommend any other blogs/websites/forums that cover the same subjects? Thanks a ton!

  53. Excellent weblog here! Also your website lots up very fast! What web host are you the usage of? Can I am getting your affiliate hyperlink for your host? I want my web site loaded up as fast as yours lol

  54. What Is Sugar Defender? Sugar Defender is a meticulously crafted natural health supplement aimed at helping individuals maintain balanced blood sugar levels. Developed by Jeffrey Mitchell, this liquid formula contains 24 scientifically backed ingredients meticulously chosen to target the root causes of blood sugar imbalances.

  55. I like the helpful info you provide in your articles. I’ll bookmark your weblog and check again here frequently. I’m quite certain I’ll learn plenty of new stuff right here! Best of luck for the next!

  56. What Is LeanBiome? LeanBiome is a natural weight loss supplement that reverses bacterial imbalance in your gut microbiome with the help of nine science-backed lean bacteria species with Greenselect Phytosome, a caffeine-free green tea extract crafted with patented phytosome technology.

  57. Pretty nice post. I just stumbled upon your blog and wished to say that I’ve really enjoyed browsing your blog posts. After all I’ll be subscribing to your rss feed and I hope you write again soon!

  58. Hmm it seems like your blog ate my first comment (it was extremely long) so I guess I’ll just sum it up what I wrote and say, I’m thoroughly enjoying your blog. I as well am an aspiring blog blogger but I’m still new to everything. Do you have any recommendations for inexperienced blog writers? I’d certainly appreciate it.

  59. Hey very nice blog!! Man .. Beautiful .. Amazing .. I will bookmark your website and take the feeds also…I’m happy to find numerous useful information here in the post, we need work out more strategies in this regard, thanks for sharing. . . . . .

  60. I just couldn’t depart your site before suggesting that I actually enjoyed the standard information a person provide for your visitors? Is gonna be back often in order to check up on new posts

  61. Pretty nice post. I just stumbled upon your weblog and wanted to say that I have really enjoyed browsing your blog posts. In any case I’ll be subscribing to your feed and I hope you write again soon!

  62. Great ?V I should definitely pronounce, impressed with your site. I had no trouble navigating through all the tabs as well as related info ended up being truly easy to do to access. I recently found what I hoped for before you know it in the least. Quite unusual. Is likely to appreciate it for those who add forums or anything, website theme . a tones way for your client to communicate. Excellent task..

  63. The subsequent time I read a blog, I hope that it doesnt disappoint me as much as this one. I imply, I know it was my choice to read, but I actually thought youd have one thing attention-grabbing to say. All I hear is a bunch of whining about something that you might repair when you werent too busy searching for attention.

  64. I’m really enjoying the theme/design of your blog. Do you ever run into any web browser compatibility problems? A number of my blog visitors have complained about my site not operating correctly in Explorer but looks great in Firefox. Do you have any ideas to help fix this problem?

  65. Hi, Neat post. There’s a problem with your site in internet explorer, would check this… IE still is the market leader and a huge portion of people will miss your magnificent writing because of this problem.

  66. I haven¦t checked in here for a while as I thought it was getting boring, but the last several posts are great quality so I guess I¦ll add you back to my everyday bloglist. You deserve it my friend 🙂

  67. You really make it seem so easy with your presentation however I find this topic to be actually something that I feel I’d never understand. It kind of feels too complicated and very large for me. I’m looking forward to your next publish, I will try to get the grasp of it!

  68. Have you ever thought about creating an ebook or guest authoring on other sites? I have a blog based upon on the same topics you discuss and would love to have you share some stories/information. I know my readers would value your work. If you are even remotely interested, feel free to shoot me an e mail.

  69. It’s in reality a great and useful piece of information. I am glad that you simply shared this useful info with us. Please keep us up to date like this. Thanks for sharing.

  70. Hey There. I found your weblog using msn. That is an extremely neatly written article. I’ll be sure to bookmark it and return to read extra of your useful info. Thank you for the post. I will certainly comeback.

  71. Fitspresso is a brand-new natural weight loss aid designed to work on the root cause of excess and unexplained weight gain. The supplement uses an advanced blend of vitamins, minerals, and antioxidants to support healthy weight loss by targeting the fat cells’ circadian rhythm.

  72. You really make it seem so easy with your presentation but I find this topic to be actually something that I think I would never understand. It seems too complex and extremely broad for me. I am looking forward for your next post, I will try to get the hang of it!

  73. I was curious if you ever thought of changing the page layout of your site? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having 1 or 2 pictures. Maybe you could space it out better?

  74. I would like to thnkx for the efforts you have put in writing this blog. I am hoping the same high-grade blog post from you in the upcoming as well. In fact your creative writing abilities has inspired me to get my own blog now. Really the blogging is spreading its wings quickly. Your write up is a good example of it.

  75. I saw that your dailygabe.com website could be missing out on approximately 1,000 visitors daily. Our AI powered traffic system is tailored to enhance your site’s visibility: https://ln.run/kCF8b
    We’re offering a free trial that includes four thousand targeted visitors to show the potential benefits. After the trial, we can supply up to 250K targeted visitors per month. This opportunity could greatly enhance your website’s reach and engagement.

  76. goldlink.ir
    Write more, thats all I have to say. Literally, it seems as though you relied on the video to make
    your point. You obviously know what youre talking about, why waste your intelligence on just
    posting videos to your site when you could be giving us something enlightening to read?

  77. I have been browsing on-line greater than 3 hours nowadays, but I by no means found any interesting article like yours. It is lovely worth sufficient for me. In my view, if all site owners and bloggers made good content material as you did, the net can be a lot more helpful than ever before.

Leave a Reply

Your email address will not be published. Required fields are marked *