Thursday’s Themes . . .

DIGITAL MEDIA IS GETTING ITS ACT TOGETHER:  In January P&G CMO Marc Pritchard called on the entire digital media industry to improve its transparency and accountability.  Mr. Pritchard pointed out three areas of deficiencies:  1) Ad Fraud which devours impressions and precious marketing dollars, 2) a lack of Billing Transparency which allows agencies and 3rd party middlemen to tack on hidden upcharges, and 3) lax Brand Safety standards which place innocent brands next to controversial content.  So how has the industry responded during 2017?  According to Mr. Pritchard, in the attached Digiday link, we’re about 80% to goal on these improvements.  Most publishers have accepted 3rd party tracking and measurement which has reduced ad fraud.  Brands are using fewer agencies and forcing those left standing into transparent billing practices.  And media platforms like Facebook and Google have implemented filters to weed out bad content.  So far so good for our industry, right?  But what’s next for 2018?  In Marc Pritchard’s own words . . . “Complete the task on transparency.  Then, use the data we have to do much better planning across our platforms.  And raise the bar on the quality of the creative so it’s more effective.  The other thing is we’re pivoting now to data-driven, mass one-to-one marketing.  That’ll be a major push over the course of next year.  It’s also time for looking at agency models and figuring out what the next generation is of agency work.” I think this is a good road map to stay focused on as the digital media industry continues to raise the bar.

SPORTS’ MEDIA RIGHTS TO TOP TICKET REVENUE 2018:  As a follow up to yesterday’s post about the NFL securing a $2.25B/5-yr deal with Verizon to stream it’s games, PwC is out with some pretty amazing stats on the US Sports Industry’s total revenue picture.  According to PwC in the attached Inside Radio link, by 2018 total US Sports Media Rights revenue (which includes broadcast airing and digital distribution) will total $20.1B, compared to Sports Gate revenue (aka ticket sales) at $19.2B.  Anecdotally this makes sense, because for every fan in a seat watching a game there could 10, or 100, or even 1,000 watching on TV, listening on Radio, or consuming on a connected device.  And now it looks like the revenue is finally flowing to where the scale is.  My guess is this trend will continue in perpetuity.  Could you even imagine a day when tickets to a live game are almost the afterthought for the leagues and their teams, because the real money is being made through the Rights fees?  I think it could happen.

WHY CELEBRATING FAILURE IS A GOOD THING:  Finally today, I’d like to share a response from an article I posted on LinkedIn.  The post was about AdWeek’s biggest marketing failures of 2017 and what they can teach us.  The comment I received was from a business consultant named John Orofino.  In Mr. Orofino’s own words . . “One of my favorite philosophies is fail fast and make sure you apply those learnings just as fast to your next opportunity.  Also, have you seen the Astro Teller TED talk on the unexpected benefit of celebrating failure?  It’s a great one.”  Heeding Mr. Orofino’s advice I watched the TED Talk, and am so thankful that I did.  Astro Teller (real name) is the head of “X” (formerly called Google X), which is an amazing tech innovation lab.  Mr. Teller’s TED Talk focused on the value of failing fast, which can be paralleled to mistakes marketers’ make.  Examples of the projects X has dreamed up and then cancelled due to unsolvable obstacles is mind blowing.  But instead of sulking in their failures, X employees are rewarded for killing an idea.  Because it’s better to know early if a new idea won’t work than it is to find out later after you’ve sunk more time/energy into something that was never going to work in the first place.  Promise yourself that you’ll find 15 minutes to watch this – totally worth it!

Have a great Thursday guys!

327 thoughts on “Thursday’s Themes . . .

  1. Simply wish to say your article is as surprising. The clearness in your post is just cool and i can assume you are an expert on this subject. Fine with your permission let me to grab your feed to keep updated with forthcoming post. Thanks a million and please keep up the rewarding work.

  2. I discovered your blog site on google and check a few of your early posts. Continue to keep up the very good operate. I just additional up your RSS feed to my MSN News Reader. Seeking forward to reading more from you later on!…

  3. Hello There. I discovered your weblog the use of msn. That is a very neatly written article. I’ll be sure to bookmark it and return to read more of your useful information. Thank you for the post. I’ll definitely comeback.

  4. you’re really a good webmaster. The web site loading speed is amazing. It seems that you are doing any unique trick. In addition, The contents are masterpiece. you’ve done a wonderful job on this topic!

  5. What i do not realize is in fact how you’re no longer actually much more smartly-liked than you may be now. You’re so intelligent. You recognize thus considerably when it comes to this matter, produced me in my opinion consider it from a lot of numerous angles. Its like men and women are not involved until it is one thing to do with Lady gaga! Your own stuffs nice. Always maintain it up!

  6. What Is Sugar Defender? Sugar Defender is a natural blood sugar support formula created by Tom Green. It is based on scientific breakthroughs and clinical studies.

  7. Usually I do not learn article on blogs, but I would like to say that this write-up very forced me to take a look at and do it! Your writing style has been amazed me. Thank you, very nice article.

  8. I was very pleased to find this web-site.I wanted to thanks for your time for this wonderful read!! I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you blog post.

  9. Hi, I think your site might be having browser compatibility issues. When I look at your website in Safari, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, fantastic blog!

  10. What i don’t understood is in reality how you’re now not actually much more well-favored than you may be now. You are so intelligent. You already know therefore significantly when it comes to this matter, made me individually imagine it from a lot of numerous angles. Its like men and women don’t seem to be involved until it is something to do with Girl gaga! Your personal stuffs excellent. Always care for it up!

  11. Thanks for every other informative site. Where else may I get that type of info written in such an ideal means? I’ve a venture that I’m just now working on, and I’ve been at the glance out for such info.

  12. I’ll right away grab your rss as I can not find your email subscription link or newsletter service. Do you have any? Kindly let me know in order that I could subscribe. Thanks.

  13. You have mentioned very interesting details! ps decent web site. “Mediocrity knows nothing higher than itself, but talent instantly recognizes genius.” by Conan Doyle.

  14. Thank you for your whole work on this blog. Betty takes pleasure in doing investigations and it’s simple to grasp why. My spouse and i notice all about the powerful method you provide very helpful information by means of your web site and therefore boost response from other ones on the matter and our simple princess is in fact learning a great deal. Take pleasure in the rest of the year. You are always performing a very good job.

  15. Hello just wanted to give you a quick heads up and let you know a few of the pictures aren’t loading properly. I’m not sure why but I think its a linking issue. I’ve tried it in two different internet browsers and both show the same results.

  16. I like what you guys tend to be up too. This type of clever work and exposure! Keep up the fantastic works guys I’ve added you guys to blogroll.

  17. I’ll right away grab your rss feed as I can not find your email subscription link or newsletter service. Do you have any? Please let me know so that I could subscribe. Thanks.

  18. What is ZenCortex? ZenCortex is a cutting-edge dietary supplement meticulously crafted to provide essential nutrients that support and enhance healthy hearing

  19. Hello my loved one! I want to say that this post is amazing, great written and include approximately all significant infos. I would like to peer more posts like this.

  20. Somebody essentially help to make seriously articles I would state. This is the very first time I frequented your web page and thus far? I amazed with the research you made to make this particular publish incredible. Fantastic job!

  21. I’m really enjoying the design and layout of your site. It’s a very easy on the eyes which makes it much more enjoyable for me to come here and visit more often. Did you hire out a developer to create your theme? Outstanding work!

  22. Java Burn is the world’s first and only 100 safe and proprietary formula designed to boost the speed and efficiency of your metabolism by mixing with the natural ingredients in coffee.

  23. A powerful share, I just given this onto a colleague who was doing slightly analysis on this. And he in truth bought me breakfast as a result of I discovered it for him.. smile. So let me reword that: Thnx for the deal with! But yeah Thnkx for spending the time to debate this, I feel strongly about it and love studying more on this topic. If doable, as you turn into experience, would you thoughts updating your weblog with extra particulars? It’s extremely helpful for me. Huge thumb up for this weblog publish!

  24. I do not even know how I ended up here, but I thought this post was great. I do not know who you are but definitely you are going to a famous blogger if you aren’t already 😉 Cheers!

  25. You are my inspiration, I own few blogs and sometimes run out from brand :). “‘Tis the most tender part of love, each other to forgive.” by John Sheffield.

  26. Usually I don’t read article on blogs, but I wish to say that this write-up very forced me to try and do it! Your writing style has been surprised me. Thanks, very nice post.

  27. Great blog! Is your theme custom made or did you download it from somewhere? A theme like yours with a few simple tweeks would really make my blog stand out. Please let me know where you got your theme. With thanks

  28. Greetings from California! I’m bored to tears at work so I decided to check out your site on my iphone during lunch break. I love the information you provide here and can’t wait to take a look when I get home. I’m shocked at how fast your blog loaded on my cell phone .. I’m not even using WIFI, just 3G .. Anyhow, wonderful blog!

  29. I was very pleased to search out this internet-site.I wished to thanks on your time for this wonderful learn!! I definitely enjoying each little little bit of it and I have you bookmarked to take a look at new stuff you weblog post.

  30. What i do not understood is actually how you are not really much more well-liked than you might be now. You are very intelligent. You realize thus significantly relating to this subject, made me personally consider it from a lot of varied angles. Its like men and women aren’t fascinated unless it’s one thing to do with Lady gaga! Your own stuffs great. Always maintain it up!

  31. I’ve been browsing online greater than 3 hours as of late, but I by no means found any interesting article like yours. It¦s lovely worth enough for me. In my view, if all website owners and bloggers made just right content as you did, the net shall be a lot more helpful than ever before.

  32. Real fantastic information can be found on site. “I know of no great men except those who have rendered great service to the human race.” by Francois Marie Arouet Voltaire.

  33. Simply desire to say your article is as amazing. The clearness for your publish is simply excellent and i can assume you’re an expert on this subject. Fine with your permission allow me to seize your RSS feed to stay updated with drawing close post. Thank you 1,000,000 and please carry on the gratifying work.

  34. Howdy just wanted to give you a quick heads up. The words in your content seem to be running off the screen in Firefox. I’m not sure if this is a formatting issue or something to do with web browser compatibility but I thought I’d post to let you know. The design look great though! Hope you get the problem fixed soon. Kudos

  35. What i don’t realize is actually how you’re not actually much more well-liked than you might be now. You’re very intelligent. You realize thus considerably relating to this subject, produced me personally consider it from a lot of varied angles. Its like women and men aren’t fascinated unless it’s one thing to do with Lady gaga! Your own stuffs great. Always maintain it up!

  36. Howdy! This is my first comment here so I just wanted to give a quick shout out and say I truly enjoy reading your articles. Can you recommend any other blogs/websites/forums that go over the same topics? Thank you!

  37. Thanks for the sensible critique. Me and my neighbor were just preparing to do a little research on this. We got a grab a book from our local library but I think I learned more from this post. I’m very glad to see such fantastic info being shared freely out there.

  38. This site is known as a walk-through for all the information you wanted about this and didn’t know who to ask. Glimpse here, and you’ll definitely discover it.

  39. What Is Neotonics? Neotonics is a skin and gut supplement made of 500 million units of probiotics and 9 potent natural ingredients to support optimal gut function and provide healthy skin.

  40. What Is ZenCortex? ZenCortex is a natural supplement that promotes healthy hearing and mental tranquility. It’s crafted from premium-quality natural ingredients, each selected for its ability to combat oxidative stress and enhance the function of your auditory system and overall well-being.

  41. After I initially commented I clicked the -Notify me when new comments are added- checkbox and now every time a comment is added I get 4 emails with the same comment. Is there any method you can remove me from that service? Thanks!

  42. Hello, i feel that i saw you visited my blog so i got here to “return the choose”.I am trying to find issues to improve my web site!I assume its good enough to make use of a few of your ideas!!

  43. ProNerve 6 nerve relief formula stands out due to its advanced formula combining natural ingredients that have been specifically put together for the exceptional health advantages it offers.

  44. hi!,I love your writing very much! proportion we keep up a correspondence more approximately your article on AOL? I require a specialist on this area to solve my problem. May be that’s you! Taking a look ahead to peer you.

  45. Hello my friend! I wish to say that this post is amazing, nice written and include almost all important infos. I would like to peer more posts like this.

  46. As I website possessor I believe the content material here is rattling wonderful , appreciate it for your hard work. You should keep it up forever! Best of luck.

  47. certainly like your web site however you need to take a look at the spelling on several of your posts. Several of them are rife with spelling issues and I to find it very troublesome to inform the reality on the other hand I’ll definitely come back again.

  48. naturally like your web-site however you have to test the spelling on quite a few of your posts. Many of them are rife with spelling issues and I in finding it very troublesome to tell the truth on the other hand I will surely come back again.

  49. certainly like your website however you have to take a look at the spelling on several of your posts. Several of them are rife with spelling issues and I to find it very troublesome to tell the truth however I will definitely come back again.

  50. It¦s actually a great and helpful piece of information. I¦m glad that you just shared this useful information with us. Please keep us up to date like this. Thanks for sharing.

  51. I was very pleased to find this web-site.I wanted to thanks for your time for this wonderful read!! I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you blog post.

  52. Thank you for another great article. Where else could anybody get that kind of info in such an ideal way of writing? I have a presentation next week, and I’m on the look for such information.

  53. I loved up to you will obtain carried out right here. The sketch is tasteful, your authored subject matter stylish. nonetheless, you command get bought an impatience over that you would like be delivering the following. ill unquestionably come more in the past again as exactly the similar just about a lot ceaselessly within case you defend this increase.

  54. In the great design of things you’ll get a B- just for effort. Where you confused me was first in all the particulars. As people say, the devil is in the details… And that could not be much more true in this article. Having said that, allow me say to you what exactly did deliver the results. The authoring is definitely highly convincing and that is possibly the reason why I am taking an effort in order to comment. I do not really make it a regular habit of doing that. Next, despite the fact that I can easily see the jumps in reasoning you make, I am not convinced of how you appear to connect the ideas that help to make your final result. For right now I will, no doubt subscribe to your issue however hope in the future you actually connect your dots much better.

  55. I’ve been surfing online more than 3 hours today, yet I never found any interesting article like yours. It is pretty worth enough for me. Personally, if all site owners and bloggers made good content as you did, the net will be much more useful than ever before.

  56. I loved as much as you will receive carried out right here. The sketch is attractive, your authored material stylish. nonetheless, you command get got an impatience over that you wish be delivering the following. unwell unquestionably come more formerly again since exactly the same nearly very often inside case you shield this increase.

  57. Fit spresso stands as a scientifically validated weight loss formula intricately crafted from potent ingredients, aimed at enhancing the body’s metabolic functions. Tailored to support the circadian rhythm and ignite the fat-burning process, this supplement is conveniently available in edible pill form for daily consumption.

  58. I’ve been surfing online more than 3 hours today, but I by no means found any fascinating article like yours. It is lovely price sufficient for me. Personally, if all webmasters and bloggers made excellent content as you did, the web might be much more useful than ever before.

  59. Heya are using WordPress for your site platform? I’m new to the blog world but I’m trying to get started and create my own. Do you need any coding knowledge to make your own blog? Any help would be greatly appreciated!

  60. After research just a few of the blog posts on your website now, and I really like your approach of blogging. I bookmarked it to my bookmark web site listing and will probably be checking again soon. Pls take a look at my web page as properly and let me know what you think.

  61. you are truly a just right webmaster. The website loading speed is amazing. It sort of feels that you’re doing any unique trick. Moreover, The contents are masterpiece. you have performed a fantastic job in this subject!

  62. Hello, i read your blog from time to time and i own a similar one and i was just wondering if you get a lot of spam remarks? If so how do you stop it, any plugin or anything you can suggest? I get so much lately it’s driving me mad so any assistance is very much appreciated.

  63. Fitspresso is a brand-new natural weight loss aid designed to work on the root cause of excess and unexplained weight gain. The supplement uses an advanced blend of vitamins, minerals, and antioxidants to support healthy weight loss by targeting the fat cells’ circadian rhythm

  64. Fitspresso is a brand-new natural weight loss aid designed to work on the root cause of excess and unexplained weight gain. The supplement uses an advanced blend of vitamins, minerals, and antioxidants to support healthy weight loss by targeting the fat cells’ circadian rhythm

  65. Hey! This is my first comment here so I just wanted to give a quick shout out and tell you I really enjoy reading through your posts. Can you recommend any other blogs/websites/forums that deal with the same subjects? Thanks for your time!

  66. Fitspresso is a brand-new natural weight loss aid designed to work on the root cause of excess and unexplained weight gain. The supplement uses an advanced blend of vitamins, minerals, and antioxidants to support healthy weight loss by targeting the fat cells’ circadian rhythm

Leave a Reply

Your email address will not be published. Required fields are marked *