TOP DIGITAL TRENDS: First up is a roundup of last week’s tech trends, compliments of AdWeek.  It was sort of a slowish week in the industry, so nothing too crazy here.  I think #1 is interesting – lots of bot fluff on Instagram, but at least they’re doing some housecleaning.  And no surprise at all on #3, as most teens are physically addicted to video-base social apps like Snapchat and Instragram right now.  Enjoy the list!  http://www.adweek.com/news/technology/these-6-new-digitally-minded-stats-got-our-attention-week-174072

MESSAGE A SONG: With all the buzz last week around Pandora’s rebranding, you may have missed a cool little sharing feature that’s now available in Apple’s iMessage app.  Pandora listeners can now share a :30 sample of a song via an iMessage chat thread.  Then when the recipient clicks to listen they’ll launch directly into Pandora.  Very cool indeed!  I’m guessing examples like this are just the beginning of a new “music messaging” trend.  Both TechCrunch and RAIN have this covered in the following links.  1) https://techcrunch.com/2016/10/13/pandoras-new-imessage-app-lets-you-text-your-favorite-music/  2) http://rainnews.com/apples-texting-service-adds-pandora-song-sharing/

THE FUTURE OF AUDIO DOWN UNDER: And finally, Jette Speights from our PR team shared this article over the weekend, and I thought it was appropriate to pass along,  In it the CEO of IAB Australia talks about the evolution of audio – from radio station DJ booths to website, and from physical albums to purchased downloads to streaming.  Although he’s talking about the transformation of the music industry in Australia, it should seem remarkably similar to what’s going on in the US.  His main assertions are that audio has been irreversibly changed by digital technology, and that we’re only at the beginning of the digital audio revolution.  Great read!  http://www.adnews.com.au/opinion/the-inevitable-disruption-of-audio

Have a great Monday guys!