FLAT IS THE NEW UP: The radio industry has just completed its Q3 revenue reporting. As you can see on the following chart, the broadcasters were pretty evenly split between mid-single digit increases/decreases YoY. When looking at these numbers it’s important to keep in mind that not all broadcasters are created equally. The “big 3”, controlling about 2/3 of the revenue, are iHeart (+1%), CBS (flat) and Cumulus (-1%). So pretty much call Q3 a wash for the industry. What’s notable about being flat is that Q3 was supposed to experience a big Political spike, but that obviously didn’t happen. Industry experts are estimating that Broadcast radio ended up getting less than 2% of total Political dollars, which tells you how little value the campaigns see in radio as a vehicle to reach voters. The only good news here is that radio won’t be up against a big Political comp # in 2017. J (link)
1998 WANTS ITS TO DO LIST BACK: Radio Ink has just wrapped up its annual Forecast conference in NYC. At this event various industry bigwigs and experts gave advice on how to compete during the upcoming year. In the following link Gordon Borrell, one radio’s top consultants, gives a handful of suggestions. While I generally respect Mr. Borrell for his insights and his company’s research, these tips show you just how far behind the curve radio has fallen. Use email to contact clients . . . what the? Help your clients build a new website . . . c’mon man! If this is the best terrestrial radio can do next year, the rest of the digital media universe can rest easy during 2017! (link)
GENERATION GAPS: And finally this week, the following visual is an oldie but goodie which keeps making the rounds on LinkedIn. As a card carrying member of Gen X, I can tell you these characterizations are pretty much spot on for at least my generation. Why is this stuff important to know? One of the top “soft skills” is Sales is being able to mirror the person you’re working with. So unless they’re exactly like you from a demo/geo/qualitative background, you’ll need to bridge some sort of gap. And the more you know about their tendencies the more you can relate to them.
Have a great Friday (and weekend) guys!
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