TRITON’S NOVEMBER RATINGS:  Yesterday Triton released its November Webcast Metrics Ratings.  Total Average Active Sessions (AAS) was +12% over Nov’15, and so far 2016 is up 8% YTD over 2015.  As always, these numbers are for total stream listening in the US, and don’t delineate ad supported from subscription listening.  So you can’t infer any addressable scale data within these numbers.  Besides the usual historical chart, check out this new data cut from RAIN below.  It shows Pandora’s consistent leadership, Spotify’s growth, and iHeart’s whipsawing all over the place.  Keep in mind the lines on this graph are normalized for comparison purposes.  iHeart’s raw scale is still about one-tenth of Pandora’s, which is noted on the two Y-axis scales on either side of the graph.  Regardless of scale, it’s a fascinating way to look at the audience behaviors of three prominent streamers.  (link)

TOP DIGITAL TRENDS:  AdWeek is out with another round of top digital trends for the week. There are some interesting points on the Socials, evidence that Gen Zers actually still shop in B&Ms, a stop tweeting signal to Trump, and a breakdown of how the primary QSRs are using digital media.  Easy 30 second read!  (link)

MILLENNIAL RESOLUTIONS:  I thought I’d end the week with a funny LinkedIn article which might resonate amongst a few of you.  As a disclaimer I’m not a millennial – way too old to qualify.  But I do work in digital media, and thus am surrounded by millennial coworkers.  I don’t subscribe to the blanket assumption that all millennials are self-entitled slackers, just like I don’t think all Gen Xers are old school curmudgeons.  So don’t take the following article as the opinion of the editor.  With that said, the attached piece is pretty funny.  How many of you are over dependent on the word “like”?  Are you using the word “literally” the way it should literally be used?  And are you guilty of using the dreaded like/literally combo in a single sentence?  And BTW – point #3 is absolutely true.  Nobody below the age of 35 knows how to make a phone call anymore.  Earlier this week I received a 516 word text from a millennial coworker – that’s 516 full words, not characters!  After reading the first half of the text I just called them. J  (link)

Have a great Friday and long holiday weekend guys – be back Tuesday!